OP Life Assurance Ltd, part of Finland’s largest financial services group OP Financial Group, has launched Guidewire Jutro Digital Platform (JDP), becoming the first insurer in Europe and the first life insurance company globally to implement the platform to enhance digital capabilities for its sales teams.

This implementation further expands OP Life Assurance’s existing digital infrastructure, which in recent years saw the deployment of Guidewire PolicyCenter and Guidewire BillingCenter on Guidewire Cloud Platform. These earlier adoptions facilitated a comprehensive transformation of the company’s term life insurance line of business. The Jutro Digital Platform now allows OP Life Assurance to streamline new business conversion, foster stronger partner engagement, and improve customer retention by enabling insurers to update products and features once and instantly deploy those changes across all digital intake points and partner channels. With its integrated design system, Jutro supports rapid design, testing, and deployment of customer-facing digital journeys without requiring rebuilding of underlying infrastructure. Guidewire partner CGI provided support for this latest implementation process.

Katja Taponen, Deputy CEO of OP Life Assurance, highlighted the market need, stating, “Less than 10% of Finns currently have life insurance, indicating a significant protection gap among our consumers. We wanted to bridge this gap by making a simple, clear life insurance product offering available to our customers through various digital channels.” Taponen added, “We are proud to be the first life insurance company to go live with Guidewire, which has helped us to realise our ambition of innovation in IT thanks to the Guidewire Cloud Platform and Jutro Digital Platform. Now, customers can purchase the new life insurance as well as covers for critical illness and temporary or permanent disability not only through our digital channel but also from insurance sales agents.”

Will McAllister, Senior Vice President and Managing Director of EMEA at Guidewire, acknowledged the collaborative effort. “This milestone for OP Life Assurance is testament to the partnership that we have developed in recent years and the hard work of all the teams involved,” McAllister said. He also noted Jutro’s broader market impact, explaining, “OP Life Assurance is among a growing number of insurers that are using Jutro to tap into new sales channels, reducing the risk of forfeiting market share to competitors. It enables insurers to build apps that are reusable and brandable, plus any experience that customers build with Jutro has native integration to Guidewire’s core policy, claims and billing system. We look forward to continuing to support OP Life Assurance on the transformation journey.”