Offerpad has fully launched its HomePro program across all active markets, integrating certified local agents to provide in-person guidance to home sellers on cash offers and listing options.
The HomePro program, initially announced in May and rolled out company-wide in June, dispatches certified local agents to meet with sellers during a scheduled home inspection. These agents guide sellers through their personalized cash offer and available listing options, aiming to simplify the decision-making process and provide clarity and control over their selling situation.
Brian Bair, Offerpad Chairman and CEO, stated, “HomePro represents the next era of real estate, and Offerpad is pioneering this comprehensive in-home approach. This program brings our full suite of solutions into the living room, combining the speed of our cash offer, the strength of our platform, and the trusted guidance of certified agents.” He added that the program is designed to deliver the support sellers seek from a company focused on making moving smarter, faster, and more flexible.
Since its launch, Offerpad has certified select agents across 12 brokerages, reporting strong early engagement from both agents and sellers. The company is utilizing real-time data to identify areas where the model is delivering optimal value and intends to expand the program accordingly.
Ross Hester, Founder of The Hester Group, commented on the program’s impact, stating, “This program is changing the way our agents approach the business. They’re not just talking about listings. They’re walking in with real options backed by a brand that’s fast, flexible, and focused on service. Our agents are energized and sellers are responding.” Offerpad plans to continue investments in agent training, brokerage tools, and program enhancements, reinforcing its commitment to operating as a comprehensive real estate solutions center.
Based in Tempe, Arizona, Offerpad is a publicly traded company that provides solutions to streamline the home buying and selling process. Since its founding in 2015, the company has leveraged local real estate expertise with proprietary technology to offer a range of services, including consumer cash offers, B2B renovation solutions, and industry partnership programs.
