Nuuvia, a provider of intelligent lifecycle banking solutions for community banks and credit unions, has partnered with William Mills Agency, a fintech public relations and marketing firm, to enhance its visibility as a youth banking and engagement platform and drive deposit growth.
Nuuvia, formerly Incent, offers an Intelligent Lifecycle Banking platform designed to help individuals and families achieve their financial goals and improve financial health throughout their lives. The platform ensures community financial institutions maintain control over their customer and member ecosystems, including deposits, card revenue, data, and relationships.
Marcell King, president and COO of Nuuvia, highlighted the competitive landscape. “Community financial institutions are competing directly with larger neobanks and fintechs providing youth banking platforms, so it is crucial to differentiate your brand and solutions from others in the market.” King expressed confidence in the new partnership, stating, “William Mills Agency works with many leading fintech companies, and their industry knowledge is second to none. We are confident they are the right partner to propel Nuuvia into our next phase of growth.”
William Mills, CEO of William Mills Agency, emphasized the significance of youth banking solutions today. “Offering a youth banking solution today is paramount because it fosters early financial literacy, instills responsible money habits, and helps create a foundation for lifelong financial well-being,” he said. Mills added, “A well-executed PR strategy can emphasize how youth banking creates lifelong customer relationships and supports generational brand loyalty. It is an honor to represent Nuuvia and share how they foster much-needed financial literacy and responsibility for families today.”
Nuuvia’s platform integrates with a financial institution’s existing digital banking infrastructure. It supports institutions in acquiring, retaining, and engaging account holders across multiple generations through personalized digital experiences, available as a Nuuvia-branded service, a co-branded service, or a white-label solution. Nuuvia’s digital youth banking module is currently active with dozens of community banks and credit unions, aiding them in growing and retaining youth accounts and deposits, promoting financial health, and building long-term loyalty.
