Nuuvia Reports Significant Growth and Expansion in Youth Banking Sector.
Portland, Ore.-based Nuuvia, a provider of youth banking solutions for community financial institutions, has announced a period of substantial growth in the first half of 2025, marked by a 17% increase in new customers for its Youth Banking platform in its first fiscal quarter of 2026 (April – June).
Nuuvia, formerly known as Incent, attributes its recent expansion to a successful strategic rebranding and surging demand for its specialized Youth Banking platform. To support this market momentum, the company has scaled its operations, including more than tripling its internal workforce.
The white-labeled Youth Banking platform is designed to integrate with existing technology infrastructures, enabling community banks and credit unions to offer a personalized, digital-first experience for young accountholders. According to Marcell King, President and COO of Nuuvia, “A one-size fits all adult digital banking experience creates a disintermediation challenge for banks and credit unions. Increasingly, community financial institutions are competing head-to-head with much larger neobanks and fintechs offering youth banking services. We have designed a comprehensive suite of personalized digital services, designed for teens and tweens, that community Fis can easily deploy to more effectively engage and connect with youth and their parents.”Richard Yeager, President and CEO of High Point FCU in Olean, N.
Y., a Nuuvia customer, commented on the platform’s value: “We wanted to better engage with the next-generation, and Nuuvia was the exact youth banking solution to meet our needs; it is the bridge that can help children develop and learn good banking habits for the future.” Nuuvia’s broader Intelligent Lifecycle Banking platform aims to help individuals and families achieve financial goals and improve financial health, allowing financial institutions to maintain control over customer ecosystems, including deposits, card revenue, data, and relationships.
The flagship digital youth banking module from Nuuvia is currently live with numerous community banks and credit unions across the country, assisting them in acquiring, growing, and retaining youth accounts, promoting financial health, and building long-term loyalty in a competitive market.
