Nift, a technology company specializing in connecting commerce platforms with advertisers, has expanded its operations into the United Kingdom through a strategic partnership with Clearpay, a leading Buy Now, Pay Later provider.
The collaboration enables Clearpay to offer personalized Nift gifts to its customers as a reward for making on-time payments. This initiative aims to enhance the shopping experience for Clearpay users while introducing them to a diverse ecosystem of brands within Nift’s network.
Saket Mehta, Chief Revenue Officer of Nift, stated, “Expanding into the UK marks a major milestone for us, and we are proud to collaborate with Clearpay as our initial launch partner in the country. This partnership enables Clearpay to unlock new revenue opportunities and deepen its customer relationships by showing appreciation in a way that feels completely integrated into its brand.”Clearpay, known as Afterpay outside the UK, facilitates consumer payments in four installments over six weeks. The platform also supports retailers by boosting sales, attracting new shoppers, and retaining existing ones. Through its partnership with Nift, Clearpay extends the value of each purchase, providing customers with both payment flexibility and personalized post-purchase rewards.
Ankit Dutta, Data Science Lead at Clearpay, commented, “We are constantly looking for ways to improve our customer experience and provide more value. Well-timed thank-yous have been very well received by our customers, with engagement outperforming generic offers. Our Nift partnership is completely integrated into our own brand experience and allows our customers to discover products and services they will truly enjoy, making every Clearpay transaction more rewarding.”Nift employs automated technology to determine the appropriate thank-you gifts that Clearpay customers receive from various brands following their purchases. This partnership presents an opportunity for Clearpay to strengthen customer loyalty and generate incremental revenue, while Nift secures its initial entry into the UK market with an established fintech partner.
Nift is a technology company that empowers consumer platforms and publishers to increase revenue, brand sentiment, and loyalty by offering high-value thank-you gifts to their customers. Nift delivers over 50 million thank-yous monthly for partners across the US, UK, and Canada. Its partners include companies such as Cash App, Afterpay, Gopuff, iHeartMedia, Klarna, Match, and ParkMobile. In 2024, Nift was ranked #109 on the Deloitte Technology Fast 500 list, recognizing its 1,111% revenue growth over the preceding three years.
Clearpay, a wholly owned subsidiary of Block, Inc. (NYSE: XYZ), aims to transform payment methods by enabling immediate product purchases with payments spread over time. Operating as Afterpay outside the UK, its services are available in Australia, Canada, New Zealand, and the United States, serving millions of active global customers through thousands of retailers.
