MyVest, a provider of enterprise wealth management technology, has announced a strategic partnership with Alphathena, an innovator in AI-powered direct indexing, to offer a solution for firms aiming to scale tax-optimized, multi-account portfolios.The collaboration integrates Alphathena’s personalized direct indexing platform with MyVest’s Strategic Portfolio System (SPS). This integration is designed to enable wealth managers to design and implement customized direct indexing strategies that reflect individual investor goals and values. The combined offering aims to simplify the transition of legacy portfolios in a tax-efficient manner, facilitate the management of household-level portfolios, and provide white-labeled solutions that maintain the advisor’s brand.The combined solution includes an open architecture and custodian-agnostic design for seamless integration into existing workflows. It also features an intuitive user interface, API-driven flexibility for embedding capabilities into proprietary applications, and advanced portfolio transition tools, including tax-efficient conversion plans and implementation for accounts with legacy positions.Both companies have expressed a commitment to expanding access to sophisticated investment strategies. Through this partnership, the benefits of direct indexing, such as tax-loss harvesting, values-based investing, and portfolio customization, are intended to become available to mass affluent investors, moving beyond solely the high-net-worth segment.“There is a growing demand for personalization, yet many advisors lack the time and tools to deliver tailored portfolios at scale,” stated Brian Marchiel, Chief Product Officer of MyVest. “Our integration with Alphathena empowers firms to expand their reach and offer differentiated, tax-smart solutions to meet client expectations without adding operational complexity.”Mohan Naidu, CEO and founder of Alphathena, added, “We built Alphathena to empower advisors to build custom, index-like portfolios that reflect each investor’s unique values and financial goals. By integrating with MyVest’s enterprise-grade SPS platform, we’re enabling firms to deliver truly personalized investment experiences at scale while keeping the advisor in the driver’s seat.”This partnership represents a step in MyVest’s ongoing investment in enhancing the sophistication and flexibility of portfolio management tools for firms, broadening both portfolio construction and implementation capabilities. Recent developments by MyVest include enhancements to its UMA framework and a partnership with InvestSuite, with additional innovations planned for later in the year.MyVest specializes in enterprise wealth management technology for the digital age, focusing on enabling firms to deliver personalized portfolios at scale. MyVest has operated as a subsidiary of TIAA since 2016 and is headquartered in San Francisco.Alphathena provides an AI-enhanced direct indexing platform designed for RIAs, Broker-Dealers, TAMPs, and OCIOs to facilitate personalized investing at scale. The platform supports advisors in building, customizing, and managing portfolios that align with client values and goals, aiming to do so without increasing operational complexity. Features include multi-account rebalancing, tax-loss harvesting, and API-based automation.