Mogo Inc., a Canadian digital wealth and lending platform, announced its Board of Directors has authorized the allocation of up to $50 million to Bitcoin as part of the company’s long-term capital preservation and product innovation strategy.The authorized allocation is intended to fund an investment in Bitcoin, with an initial goal of scaling to a $50 million position through staged investments. This will be financed by excess cash on Mogo’s balance sheet and, over time, through monetizations from its investment portfolio, which includes stakes in US-based crypto exchange Gemini and Canadian technology company Hootsuite. Following the anticipated closing of the WonderFi–Robinhood transaction in the second half of 2025, Mogo expects to hold approximately $50 million in cash and investments.Mogo has been involved in digital asset innovation for nearly a decade. In 2018, the company launched what it states was Canada’s first Bitcoin account. In 2020, Mogo became the third US-listed company to add Bitcoin to its balance sheet, a move that followed similar actions by MicroStrategy and Block, and preceded Tesla’s adoption. Additionally, Mogo contributed to the formation of Canada’s largest independent crypto platform through the 2023 merger of Coinsquare and WonderFi. WonderFi recently announced an agreement to be acquired by Robinhood.As part of this strategic shift, Mogo will now assess all capital deployment decisions against a Bitcoin hurdle rate. This means that opportunities, including M&A, internal investments, or share repurchases, will be considered only if they are expected to outperform the long-term return profile of holding Bitcoin. Greg Feller, President and Co-Founder of Mogo, stated, “This sets a new bar for capital discipline. If we don’t believe an initiative can deliver better long-term value than Bitcoin, we won’t pursue it. It’s that simple.” This approach positions Bitcoin as a strategic benchmark for evaluating value creation across the organization.Mogo describes its strategy as a “dual-compounding model” that combines an operating business with a Bitcoin reserve. The company aims to build a capital-efficient, scalable platform across its three core pillars: Wealth, Lending, and Payments. Greg Feller elaborated, “We’re not just holding Bitcoin, we’re building a business we believe can scale to over a billion dollars in enterprise value. Our goal is to grow a similarly scaled Bitcoin reserve alongside it. That dual-compounding model, operating growth plus a high-conviction Bitcoin reserve, is something few companies are positioned to achieve.”Bitcoin integration is planned across Mogo’s core businesses. Within Wealth Management, Mogo’s platform, which has over $400 million in assets under management (AUM), will introduce a flagship Bitcoin Portfolio based on a 60/40 equity/Bitcoin model. In Lending, the company is developing Bitcoin-related loan products designed to offer members access to this asset class, potentially with reduced borrowing rates. For Payments, Mogo is exploring stablecoin infrastructure to facilitate faster and lower-cost cross-border transactions, leveraging its subsidiary Carta Worldwide, which processes over $12 billion in annual international payments volume.Mogo’s strategy is aligned with its “Buffett-mode philosophy,” a behavioral-first investment framework focusing on long-term outcomes and disciplined decision-making. David Feller, Founder and CEO of Mogo, commented, “Whether you’re investing in equities or Bitcoin, the edge is mental. We’re not here to speculate, we’re here to help Canadians build real wealth. That means evaluating every decision with clarity and conviction, and giving our members access to tools that align with where the world is going, not where it’s been.” The company stated it provides educational content and product optionality rather than promoting Bitcoin as a default solution.Mogo aims to expand responsible access to Bitcoin through its financial products, reflecting a long-term belief in digital assets for wealth preservation. Greg Feller added, “This is about building financial independence for our members, not chasing returns. We believe Bitcoin will play a growing role in how capital is stored, allocated, and judged, and we’re building Mogo to lead in that future.”Mogo Inc. (NASDAQ:MOGO; TSX:MOGO) is a financial technology company operating in wealth, lending, and payments. Its wealth and lending businesses are primarily focused on the Canadian market, where it offers a consumer lending service integrated with wealth and investing solutions. The payments business, operated through its wholly owned subsidiary Carta Worldwide, provides card issuing and processing solutions, mainly in Europe.