MeridianLink, a provider of software platforms for financial institutions, has released a series of product enhancements aimed at improving digital acquisition, streamlining operations, and enhancing customer experiences for community-focused lenders.
These updates are designed to advance digital acquisition by increasing conversion rates through smarter consumer applications and more automated decisions. They also aim to reduce abandonment and facilitate smoother handoffs with refined workflow tools and omnichannel consumer engagement, while decreasing manual work and expanding self-service options for customers.
Troy Coggiola, Chief Strategy Officer at MeridianLink, stated that strong consumer relationships and long-term growth rely on fast, seamless, and reliable experiences. He added that the latest innovations are intended to reduce friction across the digital journey, help financial institutions boost conversion, lower abandonment, and streamline operations, allowing internal teams to focus more on serving their communities.
Key product updates include the introduction of an autofill capability in MeridianLink Access, enabling instant identity verification and automatic population of personal data to streamline applications, enhance security, and mitigate fraud. The MeridianLink Mortgage Originator Portal has been refreshed with an updated information architecture for a more intuitive user experience, including a unified navigation shell for the pipeline and loan editor. Further updates are planned for this year to modernize workflows such as loan creation, closing costs, document upload, and eDocs, supporting an omnichannel experience across devices.
For efficiency, MeridianLink Opening now supports instant approvals and declines for deposit accounts. This allows qualified applicants to complete applications with minimal delays and non-qualified applicants to receive immediate decisions, shortening wait times and increasing transparency. Additionally, MeridianLink Consumer and MeridianLink Opening can now securely share mutual customer data with MeridianLink Marketplace partners via Data Connect for Marketplace, accelerating integrations and value realization. MeridianLink Collect now integrates with Tangenesis Self-Service Collections, empowering consumers to manage collections independently, reducing staff involvement.
To power loyalty through personalization, an omnichannel reengagement tool is in pilot with select MeridianLink Access customers. This feature allows financial institutions to reengage applicants who started an application in-branch or online by sending a unique URL to resume unfinished applications, which helps reduce abandonment and increase completion rates.
New tools have also been introduced to streamline workflows. In January, MeridianLink launched a Batch VIN ID Tool for MeridianLink Consumer and DecisionLender customers to assist with federal requirements related to the Made-in-America interest deduction. This tool identifies 2025 vehicle loans eligible for tax deductions using batch VIN checks, eliminating manual lookups. Other enhancements include configurable user rights and permissions for Personal, Special, and Commercial deposit accounts in MeridianLink Opening.
MeridianLink, headquartered in Irvine, California, provides cloud-based digital lending, account opening, background screening, and data verification solutions.
