Meanwhile, a Bermuda-based Bitcoin-denominated life insurance company, has appointed Michael Grob as its Head of International Distribution, a move aimed at accelerating its global expansion efforts and extending its pioneering Bitcoin-denominated life insurance products to high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients globally.
Grob brings over two decades of experience in life insurance, wealth planning, and international private banking to his new role. His appointment supports Meanwhile’s commitment to its global expansion strategy.
Zac Townsend, CEO and co-founder of Meanwhile, stated, “As we scale Meanwhile into the world’s leading life insurer for the digital age, Michael’s deep expertise in international life insurance, trust and estate planning, and high-value client solutions makes him the ideal person to lead our global distribution efforts. Michael understands the core of this business and how it operates internationally, from Zurich to Singapore to Bermuda, and will be a great addition to our growing team.”
Prior to joining Meanwhile, Grob most recently served as Chief Partnership & Marketing Officer at Sun Life International, where he was responsible for international product strategy and distribution across key growth markets. His career also includes senior roles at Willis Towers Watson, UBP, HSBC Insurance, Credit Suisse, and Julius Baer. As a qualified attorney, Grob offers a legal and structural planning perspective to cross-border insurance solutions, with a strong background in advising clients on succession, liquidity, and governance needs.
Michael Grob commented on his appointment, stating, “I’m proud to be joining this team and helping to rethink what life insurance can look like. Digital assets are changing the way people approach estate and wealth planning, and Meanwhile is leading the charge in building smart, compliant solutions that work across borders. That’s especially important for high-net-worth individuals and international families who need long-term security that holds up across generations. With inflation and global instability putting pressure on traditional dollar-based products, Meanwhile is stepping in with a fresh and much-needed alternative.”
Meanwhile recently completed a $40 million Series A funding round to support its growth and international expansion initiatives. The company operates as a licensed Bermuda life insurer and has launched the world’s first fully regulated BTC-denominated whole life insurance product, featuring a fully audited BTC balance sheet. Regulated by the Bermuda Monetary Authority as a Class ILT insurer, Meanwhile Insurance Bitcoin (Bermuda) Limited, a subsidiary of Meanwhile Incorporated, accepts all premiums and pays out all claims in Bitcoin.
