LegitScript, a provider of merchant and product certification and monitoring services, has announced substantial growth in its healthcare certification program. The company reported a 103% year-over-year increase in certified healthcare organizations, driven by a growing demand from telehealth, pharmaceutical, and other digital health providers and platforms seeking to operate compliantly in a transforming digital market.
This growth aligns with a broader industry shift towards virtual care, highlighting increased regulatory and reputational risks for digital health companies. Scott Roth, CEO at LegitScript, stated, “As healthcare innovation rapidly evolves, LegitScript’s mission is to help healthcare organizations navigate evolving rules, safeguard patients, and scale responsibly. Our certification program empowers platforms, payment providers, and healthcare innovators to remain committed to transparency and sustainable growth.”
LegitScript Certification serves as a benchmark across digital health, pharma, and payments, enabling organizations to access major advertising platforms like Google and Meta. It also supports crucial card-not-present payment capabilities, with Visa and Mastercard recognizing the certification as an integral part of their approval processes. The company’s enterprise adoption is also accelerating, with a 71% year-over-year increase in Enterprise Certification clients and a 25% rise among payment companies leveraging the certification for safely onboarding and monitoring merchants in regulated healthcare categories. Among LegitScript-certified healthcare advertisers, 69% currently offer telemedicine services.
To support this scaling, LegitScript has refined its certification workflows to enhance speed and clarity for applicants and simplify renewals for existing customers. This includes enhanced data integrations to streamline reviews while maintaining rigorous compliance standards.
LegitScript’s Healthcare Merchant Certification extends globally, covering telehealth, online pharmacies, medical spas, prescription eyewear, and direct-to-consumer pharma. In 2025, Google expanded its telemedicine advertising programs to the UK, Indonesia, the Philippines, and Japan, reflecting the global adoption of online healthcare services. Enhanced global healthcare access is slated to be a key discussion point at the upcoming HLTH 2025 conference.
Angela Salter, Director Certification Sales and Partnerships at LegitScript, commented on the upcoming HLTH conference, stating, “In our first year attending, HLTH represents the true convergence of innovation, technology, and compliance. That convergence not only reflects our values as a company, but also those of the LegitScript-certified clients who will be there alongside us. Together, we’re demonstrating that in a high-risk healthcare environment, compliance is not a hurdle to progress, but the foundation for growth.”
LegitScript, headquartered in Portland, Oregon, specializes in Enterprise Risk Management Solutions, trusted by global search engines, e-commerce marketplaces, payment service providers, and social media platforms. The company combines AI-driven technology with domain expertise and market intelligence to help businesses manage regulatory changes and assess risk across products, websites, merchants, and platforms.
