KnowBe4, a cybersecurity platform focused on human risk management (HRM), has unveiled a new brand identity and vision, highlighting its leadership in cybersecurity and advancements in AI.

The refreshed identity features the new company tagline “Rise Above Risk,” signifying KnowBe4’s expanded focus on human risk management and its commitment to helping IT and cybersecurity professionals enhance their organizational protection efforts against various risks. The company aims to move beyond traditional phishing and training to transform unpredictable human factors into resilient defenses.

Cindy Zhou, chief marketing officer at KnowBe4, commented on the milestone, stating that the brand refresh reflects the company’s achievements over the past 15 years, including its growth from an initial concept to a billion-dollar valuation unicorn serving 70,000 customers globally. Zhou emphasized that the new brand represents what distinguishes KnowBe4 as a market leader in human risk management and its ongoing impact on customer security.

KnowBe4’s evolution reinforces its leadership in the human risk management space and its dedication to assisting IT and cybersecurity personnel in combating prevalent threats such as social engineering, email threats, and ransomware.

The company’s AI-driven ‘best-of-suite’ platform for Human Risk Management (HRM+) provides an adaptive defense layer designed to fortify user behavior against current cybersecurity threats. The HRM+ platform includes modules for awareness and compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, and AI Defense Agents. As a global security platform, KnowBe4 utilizes personalized cybersecurity content, tools, and techniques to enable workforces to become a significant asset in an organization’s security posture.