Katz’s Delicatessen, the historic New York City Jewish deli established in 1888, has announced a partnership with Square to integrate advanced technology solutions designed to streamline its operations, enhance payment processing, and support the expansion of its nationwide delivery services.
The collaboration aims to enable Katz’s to manage rising demand both in-store and online, while preserving the authentic dining experience that has defined the establishment for generations. Square’s integrated technology will help modernize operations, optimize payment systems, and facilitate its extensive nationwide delivery capabilities.
Katz’s Delicatessen is renowned for its house-cured, hand-carved pastrami and corned beef, serving tens of thousands of pounds of meat weekly across its Lower East Side flagship, its Brooklyn’s DeKalb Market Hall location, and its national shipping business. Square provides a comprehensive platform that allows restaurants and retailers to unify payments, point-of-sale solutions, and e-commerce integrations.
The deli’s operational challenges included managing high-volume counter service concurrently with increasing shipping demand across the United States. Square’s platform offers Katz’s a centralized solution for handling counter orders, online transactions, and event-based sales.
Specifically, Square Register is deployed to enhance order accuracy and line management in Katz’s physical locations. For off-site merchandise and special events, Katz’s utilizes Square Terminals and Handhelds. To manage its national e-commerce operation, which originated with the World War II “Send a Salami to your Boy in the Army” campaign, Katz’s employs Square’s Magento integration, now delivering to hundreds of thousands of customers nationwide.
As part of this strategic partnership, Katz’s Delicatessen and Square will also launch national activations focused on celebrating culinary heritage and neighborhood commerce. These initiatives will include pop-up experiences designed to bring Katz’s famed deli flavors to new audiences across the country.
Jake Dell, owner of Katz’s Delicatessen, commented, “Katz’s has been serving New Yorkers and visitors from around the world for generations, and while our pastrami recipe hasn’t changed since 1888, the way our customers want to order and pay has. Partnering with Square allows us to build on the experience our customers love while embracing modern commerce solutions. Whether they’re dining in, ordering online, or shipping across the country, we’re making it easier than ever to experience Katz’s.”
Nick Molnar, global head of sales and marketing at Block, added, “Katz’s Delicatessen exemplifies how iconic establishments can embrace technology to create new pathways for growth while preserving their authenticity. Square’s integrated commerce solutions are designed for premium quick-service restaurants operating in dynamic, high-volume environments — including those like Katz’s that need seamless integration between in-person and online sales channels. Square empowers Katz’s to serve its legendary pastrami to the next generation of customers while maintaining the traditions that have made them a culinary institution in New York and beyond.”
