Kasada today announced the launch of AI Agent Trust, a new solution designed to help brands securely manage the growing volume of AI agents and automated traffic interacting with their digital properties. Organizations face a new trust challenge as AI agents increasingly act on behalf of consumers by browsing products, comparing prices, and assisting with transactions. Traditional bot management tools, often relying on blunt controls, were built to block automation entirely, which can disrupt legitimate users or fail to provide the nuanced control modern teams require. Jono Hope, Head of Product at Kasada, stated, “Enterprises don’t want to choose between enabling agentic commerce and protecting their customers. They want precise control over what different agents can and cannot do – without adding friction.”The concept of bot and agent trust management has been recognized by industry analysts for its necessity in distinguishing malicious automation from AI agents acting legitimately on behalf of humans, and for applying trust decisions consistently across the customer journey. Kasada’s AI Agent Trust addresses this need by enabling organizations to verify access for AI agents, apply policy-based controls, and gain visibility into how automated traffic interacts with their applications and websites.
Key capabilities of the new solution include a verified bots and agent directory. This directory provides a growing list of recognized AI crawlers, assistants, and agents, enriched with vendor identity and category data, and supports emerging standards such as Web Bot Auth. Additionally, policy-based agent access controls allow enterprises to define trust-based access policies for verified agents, permitting legitimate automation where appropriate while preventing abuse. These controls are secure by default and designed to adapt to evolving business needs.
The system also features real-time enforcement at the edge, ensuring that trust decisions are enforced upstream before automated traffic can impact downstream systems, analytics, or revenue. This approach helps preserve performance and protects customer experience while preventing abuse. Reporting and visibility features enable teams to view verified agent activity directly within the Kasada Portal, including verification results, request patterns, and endpoint interactions. Verified agent data is also available through Custom Reporting for deeper analysis.
Mr. Hope emphasized the solution’s flexibility, stating, “AI Agent Trust is built to give teams that flexibility, so they can confidently allow AI-assisted interactions where they make sense, while still enforcing the permissions and safeguards their business requires.”Early adopters of AI Agent Trust include companies managing proprietary content and those offering AI-assisted shopping, booking, and ordering experiences. In these sectors, incorrectly blocking agentic traffic can directly impact conversion rates and revenue.
Kasada protects brands from online fraud and abuse by regulating how bots, AI agents, and human users access websites, applications, and APIs. The company aims to help enterprises protect revenue, preserve data integrity, and deliver seamless customer experiences by stopping malicious activity early without relying on CAPTCHAs or causing customer friction.
