Kasada has introduced Account Intelligence, a new product designed to detect and prevent account-level fraud and abuse. This offering aims to stop repeat malicious activity before it results in financial losses or creates friction for legitimate customers.
Enterprises are currently facing sophisticated account and business-logic abuse that existing bot and fraud detection tools are not equipped to handle. This human-driven activity often appears legitimate during a single session, making the true risk evident only after damage has occurred. Sam Crowther, Founder and CEO of Kasada, noted, “Teams already know what this kind of fraud and abuse looks like. What they’ve been missing is a way to see it early.”
Account Intelligence was developed in response to direct customer demand. Existing Kasada users sought an extended protection solution to address manual fraud and abuse. Early adopters are utilizing Account Intelligence for various high-impact scenarios, including account takeover and credential abuse, guest checkout abuse, promotional abuse and loyalty fraud, refund and return abuse, reseller and multi-account fraud, and coordinated fraud across multiple identities.
Unlike many fraud solutions that concentrate on the payment layer and rely on behavioral signals that can be easily spoofed or replayed, Account Intelligence employs a different methodology. Crowther explained, “We’re using high-fidelity device telemetry that’s hard to fake, and tying it to account behavior over time. That’s how we catch abuse when it happens.”
The product delivers real-time insight into account risk and correlates activity across different devices and sessions. This capability is intended to reduce fraud losses and enhance the overall customer experience. Kasada’s platform observes activity from 170 million individuals daily across its customer base, enabling the establishment of baseline behaviors and facilitating the recognition of repeat fraudsters across various accounts.
Account Intelligence represents a significant step in Kasada’s evolution toward becoming a more comprehensive fraud prevention platform. By integrating automation defense with account continuity, Kasada enables organizations to detect and mitigate fraud and abuse earlier in the process, preventing issues from escalating downstream.
Kasada Account Intelligence is now generally available. Kasada specializes in protecting brands from online fraud and abuse by regulating how bots, AI agents, and human users interact with websites, applications, and APIs. The company aims to help enterprises safeguard revenue, maintain data integrity, and provide seamless customer experiences by stopping malicious activity early without relying on CAPTCHAs or causing customer friction.
