Jackson National Life Insurance Company (Jackson), the main operating subsidiary of Jackson Financial Inc. (NYSE: JXN), has introduced a new digital experience on its website, Jackson.com, aimed at supporting financial professionals. The updated section of Jackson.com provides personalized content, self-service enhancements, and new tools to educate financial professionals on Jackson products that align with client needs. It also offers information on how to locate a local Jackson wholesaler for tailored support.Aileen Herndon, Senior Vice President of Distribution Marketing at Jackson National Life Distributors LLC, stated, “We sought input from financial advisors throughout the site development process, ensuring our updates would meet their needs, reduce pain points and make it easier for them to do business with us. This improved digital experience is designed to provide clarity for advisors and clients, deepening existing relationships and attracting new advisors looking to solve their clients’ needs in retirement.”Key new tools featured include “Product Match Pro,” which assists financial professionals in identifying suitable Jackson products by asking a series of retirement goal questions and presenting aligned product benefits and features. Additionally, the “Find Your Wholesaler” tool helps financial professionals connect with local Jackson wholesalers for personalized assistance. The platform offers tailored experiences based on the financial professional’s profile, client needs, and distribution channel, including banks, wirehouses, broker-dealers, and RIAs. Enhanced self-service options, such as a pending new business tracker and claims initial notice, are also available. Financial professionals can access the site from the Jackson.com home page or contact the company at 1-800-711-7397 for more information.Jackson (NYSE: JXN) is committed to clarifying retirement planning for financial professionals and their clients through annuity products, financial expertise, award-winning service, and streamlined experiences. The company aims to reduce complexity in retirement planning by taking a balanced, long-term approach to serving stakeholders.