Intuit Inc., a global financial technology platform known for products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, has announced a strategic partnership with Aprio, a top 25 business advisory and accounting firm. The collaboration aims to assist mid-market businesses in scaling efficiently, initially integrating Intuit’s AI-powered ERP solution, Intuit Enterprise Suite, with Aprio’s advisory and accounting services. This marks Aprio as Intuit’s first partner in a strategy to simplify operations for growing mid-market companies.
Through this partnership, Intuit and Aprio intend to foster growth, efficiency, and profitability for their shared mid-market clientele. Joint services will provide tailored customer experiences, industry-specific workflows, and actionable insights utilizing Intuit’s business platform and Aprio’s advisory capabilities. Key industries set to benefit include construction, healthcare, technology, and private equity.
Mid-market businesses frequently contend with the complexities of growth, often relying on legacy ERP systems that incur high costs for installation and maintenance, or managing up to 25 disparate applications. This fragmentation leads to siloed data, hindering business visibility and integrated workflows. Intuit Enterprise Suite is designed to address these challenges by offering a configurable, intelligent, AI-powered ERP solution that eliminates the need for expensive legacy systems or multiple applications.
The Intuit Enterprise Suite encompasses multi-entity and multi-dimensional financial management, business intelligence and reporting, payments and bill pay, project profitability, payroll, HR, and marketing, all within a connected, scalable, cloud-based platform. When combined with Aprio’s advisory expertise, businesses gain personalized guidance throughout their growth trajectory.
Ashley Still, executive vice president and general manager of mid-market at Intuit, commented on the alliance, stating, “Accountants are our most strategic partners, and we’re excited that Aprio is the first business advisory and accounting partner to join forces with us to serve growing, mid-market businesses. We look forward to working with Aprio as they redefine the accounting profession, transforming client experiences with the adoption of next-generation technologies to better serve the thousands of businesses that rely on their acumen and advisory services to grow.”
Businesses adopting Intuit Enterprise Suite through Aprio will receive unified support, streamlined onboarding, and a customized client experience. Existing QuickBooks users interested in upgrading to Intuit Enterprise Suite will benefit from exclusive, hands-on support from Aprio’s certified QuickBooks ProAdvisors and Intuit Enterprise Suite specialists.
Jordan Fladell, Managing Director, Technology Advisory Services, Aprio, emphasized the client-centric approach: “At Aprio, we are passionate about helping clients grow with confidence. Intuit is at the forefront of developing and delivering next-generation, AI-powered technologies to the millions of businesses and accountants on its platform. Like us, they’re client-obsessed and focused on supporting business growth. Many of our clients, including those already using QuickBooks, are growing in complexity and need a modern ERP solution that has a familiar user interface and provides a seamless migration on a tech stack they trust. This collaboration enables Aprio and Intuit to help mid-market leaders simplify their systems, make data-driven decisions, and scale.”
Over the next 12 to 24 months, Aprio and Intuit plan to explore additional opportunities for Intuit customers transitioning to more complex business stages, with intentions to broaden the partnership beyond ERP to include wider advisory and growth solutions.
