Income Laboratory (Income Lab), a provider of dynamic retirement planning software, has announced a partnership with Cetera Financial Group, a financial advisor Wealth Hub, to integrate its tools for approximately 12,000 financial advisors and institutions within Cetera’s network.
This collaboration will offer Cetera’s financial advisors and institutions access to Income Lab’s modern, dynamic retirement income and planning tools. The integration is designed to empower advisors to deliver personalized, tax-smart retirement strategies at scale, which can adapt to market shifts, policy changes, and evolving client goals.
Domenick D’Andrea of DanDarah Wealth Management, part of the Cetera Investors community, stated that Income Lab has been transformative. “Income Lab brings everything together in one platform, saving me time and helping me deliver incredible value for my clients. It allows me to create holistic, tax-smart plans that clients can easily understand and act on,” D’Andrea said. He emphasized that his technology choices are driven by finding “something better, not just for me but for the clients I serve.”
Income Lab’s platform assists individuals in planning for retirement by providing a clearer understanding of their financial situation, including what they can safely spend and when adjustments may be necessary due to life changes. It offers a holistic planning approach that extends beyond one-time projections, integrating factors such as taxes, Social Security, annuities, and market dynamics into a flexible, ongoing strategy designed for today’s retirement realities.
Johnny Poulsen, CEO and Co-Founder of Income Lab, noted the increasing complexity of retirement planning. “As retirements get longer and client planning needs become more complex, clients need more than static projections; they need guidance that adapts,” Poulsen explained. “We’re proud to work with a forward-thinking firm like Cetera to bring dynamic planning to scale. This isn’t just about better software, it’s about helping advisors deliver better advice and help their clients live their best retirement.”
Income Lab has received industry recognition, including two “Best in Show” honors at the XYPN AdvisorTech Expo, the title of #1 Retirement Distribution Software in the T3|Inside Information survey, and designation as a “Stand Out” performer in multiple Kitces.com AdvisorTech Surveys, where it ranked highest in both satisfaction and value.
The platform was developed with enterprise requirements in mind, offering seamless integration with existing workflows and adherence to the compliance, security, and data standards required by large advisory organizations. By streamlining administrative tasks and providing real-time insights, Income Lab aims to help Cetera’s financial advisors and institutions deliver personalized retirement planning, fostering client trust and supporting firm growth.
