Heard, a financial back office platform for therapists and health and wellness practitioners, has announced the appointment of Art Litvinau as Chief Product & Technology Officer, signaling the company’s strategic move to evolve from accounting services into a comprehensive financial operating system for independent practices.
Art Litvinau brings extensive experience in scaling product and engineering organizations, and in his new role, he will be responsible for overseeing product strategy, engineering, and design. This appointment is part of Heard’s ongoing investment in developing sophisticated financial infrastructure tailored to the specific needs of private practice owners.
Andrew Riesen, CEO and Co-Founder of Heard, highlighted Litvinau’s qualifications, stating, “[Art] is an exceptional builder with the leadership experience of managing teams well beyond our current stage. Most importantly, he shares our conviction that independent practitioners deserve financial tools as sophisticated as any enterprise, built specifically for how they work.”Heard currently provides thousands of mental health and wellness practitioners with essential financial services, including bookkeeping, tax preparation, payroll, and business formation, integrating expert financial guidance with specialized software. The company recently launched its Private Practice Launch Grant program to offer funding and resources to practitioners establishing independent practices, aligning with Heard’s mission to support clinicians from formation through growth by removing financial obstacles.
Litvinau expressed enthusiasm for his new role, noting, “After spending months talking directly with Heard’s customers, the brand love stood out immediately. Therapists genuinely love what Heard has built.” He added that his focus will be on “accelerating product development, expanding Heard’s financial workflows, and strengthening the technical foundations that enable the company to deliver reliable, scalable services,” with a vision to leverage AI and automation for simpler financial management.
His work will further Heard’s objective of building a complete financial back office, encompassing services from business formation and entity selection to tax strategy, bookkeeping, and payroll, all custom-designed for the operational models of mental health and wellness practitioners.
