Growvana, Rebelution’s e-commerce enablement platform, has formed a strategic partnership with Settle, a provider of flexible working capital, to offer consumer packaged goods (CPG) brands streamlined access to operational infrastructure and non-dilutive financing for scaling in first-party (1P) retail channels.The collaboration aims to simplify the process for brands seeking to establish secure 1P vendor status with major retailers. Through this partnership, eligible brands can access financing for purchase orders and inventory without equity dilution, alongside tools that automate order fulfillment, payments, and cash flow visibility.Rohan Thambrahalli, founder and president of Growvana, stated, “First-party retail is the holy grail for many brands. It offers higher margins, better control over customer experience, and faster payment terms.” He added that accessing this space has historically been challenging and capital-intensive, and this collaboration simplifies access and execution, unlocking new levels of scale and profitability for emerging brands.Growvana’s tech-enabled platform automates 1P vendor onboarding, EDI/API setup, and fulfillment workflows, providing operational muscle and strategic guidance for manufacturers. Concurrently, Settle’s Working Capital product offers upfront financing with flexible repayment terms ranging from 30 to 180 days.The combined offerings aim to deliver a blend of retail access and flexible cash flow support, allowing brands to grow without diluting ownership or overextending reserves.Growvana, positioned as a next-generation e-commerce growth platform, focuses on helping marketplace sellers accelerate revenue cycles, optimize operational costs, and deliver predictive inventory forecasts through real-time insights. Its mission is to enable sellers to scale profitably while reducing risk.Settle, headquartered in San Francisco, CA, provides an integrated platform that helps CPG brands manage cash flow by simplifying vendor payments, purchase order 3-way matching, and transparent financing through its Working Capital product.