GeoComply Solutions Inc., a provider of anti-fraud and geolocation solutions, has announced that Kingsmead Security Ltd, an independent consultancy specializing in content security for the TV and film industry, has completed its latest round of testing for GeoGuard. The audit confirmed GeoGuard’s VPN detection rate at 99.1% with a 0% false positive rate, along with a 99.8% accuracy rate for all streaming use cases and 99.9% for other fraud use cases.
GeoGuard maintains a database of over 370 million IP addresses to enhance security and prevent fraud by verifying user location and identifying spoofing attempts. The increasing demand for VPNs to circumvent new legislation, such as the UK’s Online Safety Act and similar laws globally, underscores the critical need for robust verification and VPN detection, with Forbes reporting 1.75 billion global VPN users.
GeoComply’s technology extends beyond media rights protection and content security, serving financial services, e-commerce, airlines, and social media platforms. Its purpose is to ensure user safety, mitigate online crime, and support legal and regulatory integrity. GeoGuard is utilized by media and entertainment brands including BBC, ITV, beIN Sports, DAZN, and Amazon Prime Video.
The solution’s capabilities include upholding rights owners’ requirements by detecting unauthorized access via IP spoofing, blocking pirate viewers through pre-integration with CDNs like Akamai and Amazon CloudFront, and reducing infrastructure costs by freeing up resources consumed by fraudulent activities. Additionally, GeoGuard assists interactive platforms with compliance obligations, such as age verification, by preventing minors from using VPNs to bypass regulations.
GeoGuard relies on real-time intelligence and insights, employing proprietary technology that continuously analyzes device network patterns, geolocation indicators, and behavioral signals to maintain its detection database.
James Clark, GeoComply General Manager for Media & Entertainment, commented on the audit results, stating, “The great results from our recent audit by Kingsmead are a powerful validation of GeoGuard’s accuracy. This achievement proves that our team’s dedication to precision has paid off. However, the real success lies in the confidence our incredible customers have in us. Their trust is the ultimate metric and the true measure of our success. We’re honoured to support streaming platforms all over the world, from the biggest brands in the industry, to the various small and medium-sized platforms.” Clark added, “In a rapidly evolving landscape of online piracy and fraud, precision is everything. These latest results are a testament to our ongoing commitment to innovation. They demonstrate that GeoGuard provides the superior accuracy needed to enforce content rights and maintain a seamless experience for legitimate viewers – all while effectively blocking those who seek to exploit the system.”
Brian Paxton, Managing Director at Kingsmead Security, also remarked, “VPN usage continues to grow and is commonly used to access streaming services outside their operational regions. For streaming operators who must comply with legal and content licensing requirements, GeoGuard has proven to be an effective solution for the detection of VPN services.”
GeoComply Solutions Inc. specializes in fraud prevention and cybersecurity, leveraging geolocation solutions to detect location fraud and verify digital identities. The company’s solutions are installed on over 400 million devices, processing billions of transactions monthly, and are developed based on technologies used in the US online gaming and sports betting market. Beyond iGaming, GeoComply serves streaming video broadcasters, online banking, payments, and cryptocurrency industries.
Kingsmead Security Ltd is an independent content security consultancy focused on the TV and film sector. The firm provides support to content owners, service providers, and technology vendors to protect premium content across platforms including satellite, cable, IPTV, and OTT. Their consultants collaborate with major Hollywood studios to ensure services meet industry standards.
