Serial fintech entrepreneur Bill Harris has announced the launch of Evergreen Wealth, a new digital Registered Investment Advisor (RIA) offering tax-aware investment management and AI-powered financial advice to affluent and high-net-worth clients seeking to build long-term wealth.
Mr. Harris, who previously served as CEO of PayPal, CEO of Intuit, and founding CEO of Personal Capital (a wealth management firm he grew to $23 billion in assets), stated, “We combine human expertise with AI analytics to create a new model for financial advice. It’s the best of both worlds – experienced advisors plus advanced technology.”
Evergreen Wealth’s core offering includes “Dynamic Portfolios™,” designed to increase net returns by emphasizing tax savings. Unlike traditional ETFs and mutual funds, these portfolios contain hundreds of individual securities, enabling hyper-personalization to client goals and tax optimization across their entire holdings. The firm employs multiple tax strategies, including direct indexing, to offset, reduce, defer, or, in some cases, eliminate investment-related taxes. For high-income taxpayers, particularly in high-tax states, this “tax alpha” may be more significant than potential market gains.
The firm’s proprietary “Evergreen Intelligence” serves as a financial knowledge base and provides agentic AI tools. This technology assists fiduciary advisors in delivering personalized advice and offers clients direct, on-demand insights via desktop and mobile apps. Client financial information is maintained in a private data vault, separate from open-internet AI models.
Evergreen Wealth clients receive access to a dedicated licensed advisor via various communication channels, Evergreen Intelligence for AI-driven advice, risk management based on Nobel laureate investment principles, a hyper-personalized and tax-optimized Dynamic Portfolio, and 24/7 access to their consolidated financial view through desktop and mobile applications. The company also implements biometric security and continuously monitored procedures to safeguard client data.
The U.
S. wealth management market, valued at over $144.6 trillion, is projected to see $124 trillion transfer between generations by 2048, yet much of the industry continues to use outdated technology. Mr. Harris noted, “Younger, affluent investors want more than traditional products and quarterly meetings – more than half don’t want their parents’ advisors. They demand sophisticated tax and investment services, available on their schedule. We built Evergreen Wealth for this generation of investors.”
Evergreen Wealth is registered with the Securities and Exchange Commission (SEC). The firm, led by Mr. Harris (author of the Investment Tax Guide: How to Slash Your Taxes), comprises a team of over 50 professionals. Samantha Muncy leads the advisory team as Head of Advisory Services, bringing over 20 years of experience from roles such as Head of Customer Experience at Public and General Partner, Branch Development at Edward Jones.
Headquartered in Miami, Evergreen Wealth also maintains offices in Raleigh, North Carolina, where its advisory team is based, and Dallas. The company plans to hire an additional 20 to 40 people in the greater Raleigh-Durham area within the next two to three years as it expands. Ms. Muncy commented, “The Triangle is a magnet for top-tier financial services and technology talent, which is exactly what we need to deliver a new kind of advisory experience. Our clients expect more than the traditional model: they want sophisticated, tax-aware strategies and responsive guidance that fits their lives, not quarterly meetings that fit an outdated calendar. That’s what we’re building here, and the Triangle’s talent pool makes it possible.”
