Financial information platform Finimize has announced a strategic partnership with 21shares, a cryptocurrency exchange-traded product (ETP) issuer, to deliver educational content and thought leadership to Finimize’s community of over 1.1 million retail investors worldwide. As part of this collaboration, 21shares will serve as the leader sponsor of the Modern Investor Summit 2025 in London.
The partnership aims to make cryptocurrency investing more accessible through education and innovation. Educational content will be disseminated through various channels, including the flagship Modern Investor Summit 2025, dedicated guides hosted on Finimize.com, and promotional content distributed via Finimize’s daily newsletter.
This initiative coincides with 21shares’ expansion into the UK market, providing the firm an opportunity to engage directly with retail investors at a critical juncture for cryptocurrency adoption. 21shares is recognized as the world’s largest cryptocurrency ETP issuer, offering a comprehensive suite of physically-backed crypto ETPs.
Carl Hazeley, CEO at Finimize, commented on the collaboration, stating, “Our community’s appetite for crypto education and investment opportunities has never been stronger. This partnership allows us to deliver educational content and thought leadership that modern investors need as they navigate the cryptocurrency landscape.”
Duncan Moir, President of 21shares, added, “Education has always been at the heart of everything that 21shares does. Partnering with Finimize allows us to engage directly with a new generation of investors who are curious, informed, and eager to understand how digital assets fit within diversified portfolios. As we expand into the UK market, this collaboration reinforces our shared mission to make crypto investing accessible, transparent, and grounded in knowledge.”
Finimize supports retail investors with insights from analysts and boasts over one million subscribers to its newsletter and mobile app. Its Finimize for Business segment also assists over 350 financial institutions in engaging modern investors.
21shares was founded to enhance cryptocurrency accessibility for investors and bridge the gap between traditional finance and decentralized finance. The company is a subsidiary of FalconX, a digital asset prime broker, and leverages a specialized research team, proprietary technology, and capital markets expertise to offer its investment solutions.
