Experian has announced its definitive agreement to acquire Own Up, an AI-powered mortgage shopping platform. This acquisition aims to enhance the Experian Marketplace by integrating homebuying guidance and loan capabilities, specifically for consumers seeking to purchase, refinance homes, or obtain home equity loans amid increasing complexity in the housing market.
The integration is designed to bolster Experian’s presence in the mortgage industry, enabling lenders to connect with qualified shoppers and assisting consumers in identifying suitable financial products to achieve homeownership goals. The transaction merges Experian’s existing B2B mortgage solutions, consumer services reaching over 80 million members, and its data and analytics expertise with Own Up’s proprietary AI technology and network of more than 40 lenders. This combination seeks to generate value for both lenders and consumers, strengthening the overall lending ecosystem.
Dacy Yee, President, Experian Consumer Services at Experian, stated, “Homeownership is one of the most significant moments in a person’s financial journey and we want to be there to help them navigate the process providing the best products from our network so they can achieve their goals.” Yee added that the agreement solidifies Experian’s role as a financial co-pilot for consumers, offering personalized mortgage options within its trusted platform and leveraging the combined innovation to revolutionize the mortgage lending market.
Patrick Boyaggi, CEO and Co-Founder of Own Up, commented, “Our mission has always been to ensure that no borrower overpays for their mortgage. By joining forces with Experian, we are entering a transformative new chapter.” Boyaggi noted that combining Experian’s scale and personalization capabilities with Own Up’s core technology positions them to empower consumers and redefine the homebuying experience.
The acquisition is also expected to advance Experian’s innovation roadmap for AI-powered financial management solutions. Consumers utilizing the Experian Marketplace will gain access to personalized information and offers, powered by Experian’s data, and can engage with Own Up’s advanced generative AI technology for information exchange, preapproval, or rate lock processes directly within the platform. This provides a unified resource for comparison shopping for home loan rates, guidance throughout the home buying continuum, and access to other Experian tools designed to assist with savings, bill management, and credit improvement.
Experian, a global data and technology company, provides solutions across financial services, healthcare, automotive, and other sectors, with 25,200 employees in 33 countries. Its corporate headquarters are in Dublin, Ireland. Own Up, headquartered in Boston, is a financial technology company focused on making homeownership more accessible through a transparent mortgage marketplace that connects borrowers with a curated network of lenders.
The acquisition is anticipated to finalize within 90 days, subject to regulatory approvals.
