Experian has integrated its RentBureau Consumer Profile into the Experian Connect API platform, enabling renters to share their credit and rental histories directly with landlords and property managers in real time. This enhancement aims to streamline the application process and increase applicants’ likelihood of qualifying for housing.
The new feature allows consumers to grant real-time access to their rent history and payment behavior via the Experian RentBureau database during the application process. This integration benefits landlords and property management companies by eliminating the need for manual verification of an applicant’s rental history, potentially leading to cost savings and faster applicant approvals. For renters, it reduces manual information entry and provides an opportunity to review and approve their rental history information before it is shared.
This enhancement is particularly relevant given current market dynamics. Experian’s recent State of the U.
S. Rental Housing Market Report indicates that approximately 60% of renters currently have near-prime or better credit scores. However, a survey conducted for Experian found that nearly a quarter (23%) of respondents reported being denied a mortgage or rental application due to their credit score. With consumer-permissioned access to nearly 40 million renter profiles, the update is designed to assist individuals with limited credit histories but established positive rental payment records.
Manjit Sohal, vice president of product management for Experian Housing, commented on the development, stating, “Today’s renters face steep competition and rising costs — they need every opportunity at their disposal to stand out during the application process. With our Experian Connect API platform and our new RentBureau Consumer Profile integration, we’re helping renters take control of their housing journey by enabling them to leverage their positive rental histories, while providing landlords and property managers with a fuller picture in real time.”Launched in 2011, the Experian Connect API platform provides secure, real-time credit and rental insights directly into digital platforms used by property managers and landlords. In addition to the RentBureau Consumer Profile, the platform includes features such as identity verification for authenticating customer identities and assessing fraud, consumer-permissioned data for renter review and verification, real-time reports based on verified Fair Credit Reporting Act (FCRA) regulated data, comprehensive screening encompassing credit scores, reports, and rental history via one secure API, and customizable user experience options for embedding Experian’s functionality.
The company also noted that this investment enables renters to position themselves favorably should they pursue homeownership, aligning with the mortgage industry’s transition towards modern credit scoring that incorporates positive rental payments. Lenders utilizing Experian credit reports may be able to qualify more mortgage applicants due to the positive rental information exclusively available through Experian. The survey mentioned involved 2,005 adults in the United States, with fieldwork conducted between May 15 and May 20, 2025, and a margin of error of +/- 2 percentage points at a 95 percent confidence level.
Experian, a global data and technology company headquartered in Dublin, Ireland, employs 25,200 people across 32 countries and is listed on the London Stock Exchange (EXPN) as a FTSE 100 Index company.
