ExecAtlas, powered by Equilar, has introduced Power Intro, a new capability designed to map warm introduction paths between an organization’s network and target executives, aiming to accelerate deal cycles for go-to-market (GTM) teams. Power Intro leverages hidden relationship intelligence within organizations by identifying colleagues with strong connections to decision-makers. The platform builds upon ExecAtlas’s foundation of executive relationship intelligence, which is derived from verified data from SEC filings, corporate disclosures, and press releases. The ExecAtlas platform currently maps over 4 million executives and 600 million executive connections, based on shared work histories and board affiliations. This provides organizations with visibility into potential warm introduction paths, especially as the effectiveness of cold outreach to executives continues to decline. Users of Power Intro can upload contact lists and define their ideal customer profile (ICP) using precision filters. The system then reveals warm introduction paths that exist within their network to target executives. David Chun, Founder and CEO of Equilar, stated that many organizations are unaware of the warm introduction paths within their reach, often resorting to less effective cold outreach. He emphasized that Power Intro makes relationship intelligence actionable at scale, citing internal research that indicates warm introductions achieve 15 times higher response rates than cold outreach. Key capabilities of Power Intro include the ability to target specific executives by filtering based on role, title, industry, and market cap to align with an exact ICP. It identifies colleagues who share work histories or board connections with target executives and allows for the export of these warm introduction routes to coordinate outreach across the organization. The new capability supports several revenue-driving use cases, such as multi-threading into buying committees, re-engaging former clients who have moved to new companies, and strategically targeting executives for events and outreach. Chun reiterated that Power Intro addresses the challenge of organizations lacking visibility into internal relationships critical for revenue teams. Power Intro is currently available to existing ExecAtlas customers. ExecAtlas, powered by Equilar, is a source of executive data for dealmaking teams, built on a network of verified executive and board data. It aims to deliver accurate profiles, real-time relationship maps, and clear paths to warm introductions, integrating directly with leading CRM systems to keep executive data current and actionable. Equilar, the parent company based in Redwood City, California, provides executive data solutions to over 1,000 organizations, including a majority of the Fortune 500. Its comprehensive suite of platforms offers executive profiles, board and leadership research, and compensation and governance analytics.