Entrust, a global leader in identity-centric security solutions, has announced a strategic collaboration with Google to accelerate innovation in identity verification (IDV) and AI-driven security. This partnership aims to strengthen organizational security defenses against the rapid rise and sophistication of fraud while improving onboarding efficiency through deep reporting and actionable insights.
These capabilities are particularly significant for highly regulated sectors such as financial services and insurance, where the repercussions of identity fraud are substantial for both organizations and their clients. With a recorded 40% year-over-year surge in injection attacks during onboarding, the threat of identity fraud is escalating due to the increasing volume and complexity of deepfakes. Businesses require robust, multi-layered fraud prevention to safeguard their customers and operations.
This new partnership will integrate Entrust IDV solutions with Google Cloud’s advanced infrastructure and extensive security expertise. This includes leveraging Google’s threat intelligence and incident-response ecosystem, enhanced by its Gemini AI models. Organizations are expected to gain a more sophisticated understanding of fraud insights and identity verification performance, enabling them to better comprehend and respond to their threat environments through real-time analytics and clear visibility into emerging trends.
David Engelbrecht, Head of Go-to-Market at Google Cloud, stated, “Our partnership with Entrust reflects Google’s commitment to helping businesses innovate securely and at scale. By combining Entrust identity verification solutions and their deep fraud intelligence with Google Cloud’s AI and infrastructure, we’re enabling organizations to deliver frictionless, trusted experiences for their customers.”
Tony Ball, President of Payments & Identity and Incoming CEO at Entrust, added, “Partnering with Google allows us to push the boundaries of what is possible in identity-centric security solutions and help the world’s largest organizations stay ahead of increasingly sophisticated fraud while creating seamless digital experiences for their customers. With more than 1 billion identity verifications worldwide, Entrust has unparalleled insight into identity fraud and how to combat it.”
Further information and resources related to this collaboration are anticipated to launch in alignment with a 2026 rollout, ensuring customers and partners can utilize its full benefits.
