eGrowcery, a provider of white-label Unified Commerce platforms for the retail food industry, and Birdzi, an AI-driven customer intelligence and engagement solutions company, have announced a partnership to integrate their technologies for grocery retailers across the United States.
This collaboration aims to combine eGrowcery’s unified commerce platform with Birdzi’s personalization and customer engagement tools. The objective is to enable grocers to deliver tailored shopping experiences, enhance shopper loyalty, and drive growth in engagement and revenue.
The integrated solution is designed to provide several benefits for retailers. It supports personalized shopping journeys through AI-driven insights, enabling one-to-one offers and recommendations to potentially increase basket size and customer retention. The seamless integration simplifies operations, connects with existing point-of-sale (POS) and back-office systems, and is intended to accelerate the deployment of digital and in-store technologies.
Furthermore, retailers can gain actionable shopper insights, offering visibility into customer behavior for data-driven decisions and more effective marketing campaigns. The partnership also facilitates enhanced customer engagement through real-time, personalized promotions and loyalty rewards, aiming to improve the overall shopping experience.
Patrick Hughes, CEO of eGrowcery, stated, “This partnership with Birdzi represents another step forward in our mission to help retailers engage shoppers at every point in their buying journey. By integrating our omnichannel platform with Birdzi’s personalization engine, we’re giving retailers the tools they need to build trust, drive bigger baskets and create lasting customer relationships.”
Corry Lankford, Director of Marketing at Brookshire Brothers, Inc., commented on the alliance, stating, “The alliance between eGrowcery and Birdzi will help Brookshire Brothers better serve our shoppers at every touchpoint by providing a comprehensive platform for marketing and merchandising outreach. We look forward to the joint innovations they develop.”
Shekar Raman, CEO and Co-Founder of Birdzi, added, “Collaborating with market-leading partners like eGrowcery allows us to make our customers’ jobs easier and their businesses more successful. Together, we’re delivering scalable, efficient and tailored solutions that empower retailers to inspire loyalty and deliver curated experiences to every shopper.”
eGrowcery specializes in a white-label, SaaS-based eCommerce solution for grocery retailers, offering a unified commerce platform that allows retailers to personalize their shopper experience and manage in-store fulfillment efficiently. Birdzi focuses on AI-driven personalization for grocery retailers, providing a platform that delivers actionable insights and personalized offers designed to boost loyalty, increase engagement, and support data-driven decision-making.
