DRINKS, a digital distribution infrastructure provider for beverage alcohol, has announced a partnership with Commerce7, a direct-to-consumer (DTC) sales platform for the wine industry. This collaboration will integrate Commerce7’s portfolio of hundreds of premium wine brands into the DRINKS Anywhere supplier network, marking the largest expansion of the network to date.
The partnership aims to enhance how wineries reach consumers online by leveraging DRINKS’ decentralized distribution and compliance infrastructure for regulated digital beverage alcohol commerce. Through this integration, Commerce7 wineries will gain access to new distribution channels without the need for traditional sales efforts, potentially increasing sales and brand visibility for producers ranging from boutique operations to industry leaders.
DRINKS Anywhere facilitates merchant partners in offering a curated wine selection without requiring them to obtain alcohol licenses, manage inventory, navigate state-by-state alcohol regulations, or develop new operational capabilities. Orders are processed by licensed alcohol producers and retailers connected via Commerce7 to the DRINKS platform, with DRINKS managing the connectivity between regulated and unregulated ecosystems, including tax, compliance, and order routing.
Zac Brandenberg, Co-Founder and CEO of DRINKS, stated, “Through this industry-shaping partnership between DRINKS and Commerce7, every winery on Commerce7 now has a direct path to customers they couldn’t reach before.” He added that Andrew Kamphuis and Commerce7 have been instrumental in enabling wineries to grow online, and this partnership will allow them to access new consumers through established brands and content channels, supporting growth in the beverage alcohol sector.
Andrew Kamphuis, Co-Founder and CEO of Commerce7, expressed enthusiasm for the integration, noting, “It allows our wineries to sell more inventory while acquiring new customers and increasing brand visibility.”
Commerce7 wineries are scheduled to become available in the DRINKS Anywhere supplier network in the first half of 2026. Merchant partners using DRINKS Anywhere will gain access to diverse wine selections that can be aligned with their customer base and brand positioning, without holding inventory or requiring licenses. The integration will utilize Commerce7’s API-first architecture to directly connect inventory management with DRINKS Anywhere. Wineries will retain control over pricing, availability, and fulfillment while benefiting from multi-channel exposure.
DRINKS, operating as an AI-powered SaaS platform, provides DRINKS as a Service (DaaS) to enable e-commerce brands, e-tailers, and marketplaces to compliantly offer alcoholic beverages alongside their existing products. Its suite includes DRINKS Anywhere for embedded alcohol sales, DRINKS Assure for automated compliance, and DRINKS Amplify for professional services. The company has been recognized by Fortune 500 retailers and emerging brands.
Commerce7 serves as a direct-to-consumer platform for wineries, offering tools for personalized customer experiences through connected data and AI-powered insights. It is utilized by over 3,500 wineries globally, unifying CRM, clubs and subscriptions, point-of-sale (POS), e-commerce, reservations, and advanced analytics.
