Domaine Worldwide, a global partner specializing in Shopify design and development, has launched a European Platform Migrations partnership with Shopify, positioning the company as a key commerce partner for enterprise-level brands in the UK, DACH, and BENELUX regions seeking to transition to Shopify’s scalable commerce infrastructure.
This initiative addresses the growing need among enterprise organizations across Europe to modernize existing legacy systems. The partnership combines Domaine’s expertise in platform migration with Shopify’s enterprise-grade flexibility, offering a path for brands to achieve improved performance, enhanced agility, and sustained growth. Marko Bon, Co-founder and President of Domaine, stated, “For enterprise retailers, platform migration is no longer just a technical decision—it’s a strategic one. For some, it’s become a strategic imperative.”
The collaboration is supported by a history of measurable outcomes for prominent luxury and beauty brands. Following migrations, Creed achieved a 22.1% increase in Average Order Value and 19% growth in returning customers in the UK. Laura Mercier also saw a 38% increase in Average Order Value and a 22% increase in Revenue. Other leading brands that have utilized these services include Timex, Milk Makeup, Oscar De La Renta, Mejuri, Keen, Arhaus, Glossier, and Karl Lagerfeld, demonstrating the potential for established businesses to achieve significant gains within Shopify’s ecosystem.
Historically, enterprise brands in Europe have faced limited specialized options for large-scale Shopify platform migrations. They often relied on smaller generalist agencies, larger Salesforce-focused firms with minor Shopify practices, or global consultancies with high overheads. Domaine’s exclusive focus on Shopify aims to fill this market gap.
The company operates the largest global team of Shopify subject matter experts outside of Shopify itself, possessing specific experience in managing complex enterprise migrations. This specialization allows Domaine to offer targeted solutions without the overhead or limitations often associated with legacy providers. Bon added, “We’ve seen first-hand how a migration to Shopify is a foundational step in digital business transformation, unlocking streamlined operations, efficiencies across the entire business, and ultimately, measurable ROI. Domaine was purpose-built to guide that transition end-to-end, with teams across Europe who live and breathe Shopify.”
The current campaign seeks to inform senior decision-makers about the strategic and operational advantages of Shopify for enterprise-scale commerce. It also highlights how Domaine simplifies the replatforming process through dedicated migration teams, data-driven methodologies, and regionally aligned support. Bon concluded, “Our message to enterprise brands is simple. If your current platform is holding you back, Shopify is a proven, future-ready solution, and Domaine is the partner to make that move successful.”
Domaine Worldwide has over 300 Shopify experts globally, including a dedicated European team based in the UK, the Netherlands, Switzerland, Ukraine, and Germany. The company expanded its European presence and strengthened its local expertise through its 2025 acquisition of Code, a European Shopify Plus agency and Platinum Partner. This combination of regional understanding and global capability is intended to support complex migrations and digital growth projects, ranging from multinational operations to highly localized customer experiences.
