DoiT, a global provider of FinOps and cloud financial management solutions, has appointed Steve Mills as its new Chief Operating Officer, less than a year after he assumed the role of Chief Revenue Officer, where he significantly contributed to the company’s market expansion and strategic partnerships.Mills’ promotion to COO follows a period of notable achievement as CRO, during which he was instrumental in aligning sales, marketing, client services, and cloud service provider (CSP) partnerships. This alignment established a foundation for sustained growth in both direct and joint sales initiatives. His tenure as CRO saw DoiT achieve a 2.5x revenue increase and expand its presence across the U.S., Canada, and Latin American markets.A key highlight of Mills’ leadership was his role in enhancing DoiT’s collaboration with Amazon Web Services (AWS). This effort culminated in a five-year strategic collaboration agreement aiming for $5 billion in sales and securing advanced competency certifications for DoiT in critical areas, including cloud and artificial intelligence. Mills brings two decades of experience in sales and marketing strategy, planning, and go-to-market execution, having previously held senior vice president roles at NTT and Rackspace Technology.Vadim Solovey, CEO of DoiT, commented on the promotion, stating, “Steve’s go-to-market insight and strategic vision have been key to our success. He understands the value of collaboration across functions and creating teams that know how to keep customers at the center of it all. Add in his knowledge of FinOps and proven record of success, and he’s a natural for advancing operations in ways that’ll boost performance and the bottom line.” In his new capacity as COO, Mills will broaden his focus to include client services, customer success, marketing, and people strategies, tasked with ensuring continued growth for go-to-market teams while fostering operational excellence, organizational alignment, and tactical execution.Commenting on his new role, Mills said, “DoiT is a very strong company with an enviable market position. Momentum is on our side in sales, R&D is creating industry-leading innovation and we’re helping customers master FinOps by turning cloud complexity into clarity, efficiency and ROI.” He added, “I look forward to further unifying the company in our mission to help businesses maximize the impact of their cloud investments. With strong cross-team collaboration and a proven formula for success, our operations are well-positioned to scale and drive the next wave of FinOps transformation.”DoiT’s offerings include the DoiT Cloud Intelligence™ platform, engineered to manage cloud complexities and support organizations in the FinOps 3.0 era. The platform provides solutions beyond basic cost visibility, aiming to connect spending to workload goals, identify inefficiencies, and enable actionable optimization. It holds certification from the FinOps Foundation, recognizing its capabilities in the field. DoiT’s expertise extends across AWS, Google Cloud, and Azure, providing full-stack telemetry and contextualized insights to facilitate smarter spending and business outcomes.