Datasembly, a leading provider of real-time product pricing, promotions, and assortment data, has launched Compass, a new market intelligence platform designed to offer immediate, transparent insights for Fast-Moving Consumer Goods (FMCG) retailers and brands.
Compass is built to address the speed and complexity of today’s FMCG landscape. It delivers fully transparent, shareable insights across every retailer, product, and store, eliminating the need for fragmented data or guesswork. The platform leverages Datasembly’s proprietary hierarchy of over 1,000 product categories and is powered by its data infrastructure, which includes over 12 billion weekly product pricing and promotion observations across more than 150,000 retail locations. Compass converts this raw data into actionable intelligence through an intuitive, category-focused interface.
The platform aims to solve the industry challenge where CPG brands often rely on lagging or fragmented data for critical business decisions amidst rapidly shifting retail conditions. Compass surfaces essential changes in market pricing, promotions, and assortment, allowing teams to prioritize action over extensive analysis.
Dan Vanchieri, President of Datasembly, stated, “The pace of change in grocery has outstripped the capabilities of traditional analytics. Compass meets this moment by eliminating lag, fragmentation, and guesswork from market intelligence. With Compass, CPG teams can finally see, understand, and act on what’s happening in real time—at a time when speed and precision is mission-critical. It’s not just a tool—it’s a strategic asset for any manufacturer looking to win at the shelf.”
Compass provides CPG teams with capabilities for data-driven decision-making, including: competitive intelligence to detect and respond to market shifts; promotional optimization through granular insights; collaborative planning by sharing objective, single-source insights; market gap analysis to identify distribution and innovation opportunities; comprehensive category management; and customizable dashboards with configurable alerts and side-by-side retailer comparisons.
Unlike traditional POS or syndicated data solutions, Compass integrates Datasembly’s data foundation into a platform that requires no sampling, eliminates delays, and removes the need for costly data harmonization. It offers full category aggregation, drill-down functionality, and shareable views for team collaboration.
Vanchieri added, “Compass is built for action. In a world where market dynamics shift daily, it gives CPG teams the edge to lead—not follow. It brings agility, precision, and confidence into day-to-day decision-making.”
Early adopters of Compass have reported positive feedback, particularly concerning the speed, granularity, and ease of insight discovery. This enhanced market visibility is intended to help CPG teams maximize promotional investments, strengthen retailer partnerships, and identify competitive advantages swiftly.
Datasembly, a SPINS company, specializes in empowering brands and retailers with real-time, data-driven insights on pricing, promotions, and assortment. The company collects hyper-local, real-time data from over 150,000 stores representing 200 of the largest retailers across North America. Datasembly’s web application aims to provide immediate visibility and insights for improved efficiencies.
