DAS Technology and Experian have announced a strategic collaboration to integrate Experian’s automotive audiences and predictive insights directly into DAS Technology’s Customer Data & Experience Platform (CDXP), aiming to enhance how automotive dealers identify, engage, and convert in-market shoppers and service opportunities.
This joint effort combines Experian’s automotive audience segments, intelligence, and insights with DAS Technology’s AI-native engagement, automation, and measurement capabilities. The integration provides dealers with a unified system to gain precise visibility into vehicle ownership, equity position, and purchase or service timing at the household level. These insights can then be activated immediately through DAS-powered marketing, lead response, and retention workflows, eliminating the need for disconnected tools or data export between systems.
The integrated solution is designed to allow dealer groups to focus their investments on the most relevant households, minimize wasted marketing spend, and improve conversion rates by aligning audience, messaging, and timing throughout the entire customer lifecycle. Dealers leveraging this platform can build high-intent conquest and retention audiences using verified vehicle ownership, equity, and in-market signals instead of relying on broad demographic targeting. The system also enables personalized campaigns that dynamically match inventory, offers, and messaging to individual shopper profiles and timing. Additionally, it can prioritize and automate lead engagement across various channels using DAS AI workflows informed by Experian’s household and vehicle insights, and identify service and trade-up opportunities by pinpointing lapsed service customers, equity-positive owners, and recall-eligible vehicles. Performance can be measured through dashboards connecting audience strategy, campaign execution, and sales and service outcomes.
Jason Barrie, COO of DAS Technology, commented on the collaboration, stating, “Dealers are navigating tighter margins and higher expectations, which makes precision and automation non-negotiable. By integrating Experian’s industry-leading automotive audience segments directly into our AI-native CX Platform, we’re delivering a connected system that reveals true market opportunity and drives more efficient, profitable sales and service execution.”
John DeMarco, Senior Vice President of Experian Automotive, added, “Automotive retailers need precise, actionable insights to compete effectively in today’s market. Our collaboration with DAS Technology puts Experian’s rich automotive audiences to work inside a powerful engagement platform, so dealers can focus their spend on the most likely buyers and high‑value service households, increase conversion, and build long‑term customer relationships.”
Dealers utilizing the combined DAS Technology–Experian solution are expected to achieve more qualified opportunities driven by verified ownership, equity, and intent data; higher engagement and conversion through automated, personalized follow-up; reduced marketing waste by concentrating spend on true market opportunity; and greater operational efficiency as technology manages prioritization, routing, and outreach.
DAS Technology is an AI-native customer data and experience platform developed for automotive retailers. For over sixteen years, it has assisted more than 9,300 dealers, retailers, partners, and OEMs in converting data and technology into measurable sales and service outcomes. Its platform integrates AI-driven search, engagement, lead response, social and reputation management, inventory merchandising, and customer intelligence into a single, integrated one-to-one solution. DAS Technology integrates with more than 270 automotive and marketing platforms and supports approximately 37% of U.
S. automotive retail transactions.
Experian is a global data and technology company that empowers opportunities for individuals and businesses worldwide. The company contributes to redefining lending practices, uncovering and preventing fraud, simplifying healthcare, delivering digital marketing solutions, and providing deeper insights into the automotive market through its combination of data, analytics, and software. Experian, a FTSE 100 Index company listed on the London Stock Exchange (EXPN), operates with a team of 25,200 people across 33 countries, with corporate headquarters in Dublin, Ireland.
