CQL, a Unified Commerce Agency and Shopify Platinum Partner, has launched POS360°, an integration designed to create continuously updated customer profiles within Bloomreach, facilitating more consistent and informed customer experiences across both online and in-store channels.
Unlike many point-of-sale (POS) integrations that primarily focus on transaction data, POS360° works with Shopify POS to capture a wider array of in-store interactions. This includes customer visits and purchases, which are synchronized with Bloomreach’s Loomi AI to enhance digital personalization strategies. Concurrently, key digital insights such as abandoned carts, customer attributes, and subscription status can be made accessible through Shopify POS, providing store associates with up-to-date customer context during physical interactions.
Mike Riess, Vice President of Unified Commerce at CQL, commented on the development, stating, “Retailers need practical ways to connect in-store experiences with their digital personalization strategies. POS360° works with Shopify POS to help bridge that gap, giving brands a unified view of the customer and enabling more consistent engagement across physical and digital touchpoints.”
POS360° supports several retail use cases, including pre-checkout clienteling for high-value purchases, tracking store visits for targeted digital engagement, coordinating in-store and online promotions, and collecting customer opt-ins at the point of sale. These functionalities are designed to assist retailers in delivering more cohesive experiences across their e-commerce and physical store operations.
Rachel Fefer, Global VP Strategic ISVs and AMER Partnerships at Bloomreach, added, “The customer experience should be personalized across every touchpoint – even as they move from online to in-store. By connecting in-store behavior with digital customer data, POS360° helps retailers better activate their first-party data to deliver exactly that. This integration enables more relevant and consistent experiences, while keeping operational complexity low for store teams. We’re excited to give businesses a 360° view of every shopper so they can create tailored journeys that transcend channels.”
The integration is built on an event-based data architecture developed by CQL, which facilitates a two-way data flow between Shopify POS and Bloomreach. In-store activities are captured and reflected in Bloomreach customer profiles to inform digital personalization, while relevant online behavior is made available within Shopify POS to support store associates. This architectural approach aims to enhance POS workflows without disrupting existing store operations or requiring the replacement of core systems.
With the introduction of POS360°, CQL further expands its unified commerce offering, providing integrations that connect customer data, technology platforms, and real-world operations for retailers utilizing Shopify POS.
