Winnipeg-based Conquest Planning Inc., a technology platform providing AI-powered financial planning software, announced it has secured $80 million USD ($110 million CAD) in Series B funding, led by Growth Equity at Goldman Sachs Alternatives. The round included new investors Canapi Ventures, a venture capital firm specializing in early to growth-stage software and fintech companies, along with BDC Capital, Citi Ventures, TIAA Ventures, and USAA. Existing investors BNY and Portage also participated, bringing Conquest’s total funding to over $100 million USD.
Established in 2018, Conquest aims to make financial planning both accessible and customized for a range of clients, from retail investors to ultra-high-net-worth families. Its AI-powered software enables financial advisors, banks, brokerages, wirehouses, insurance firms, and pension providers to deliver personalized advice at scale.
The new capital will be used to accelerate Conquest’s expansion in the United States and fund the continued development of its AI-based Strategic Advice Manager (SAM). SAM is an AI planning engine that performs complex calculations based on an individual’s financial plan, allowing advisors and clients to quickly assess the impact of different scenarios and identify optimal financial decisions. Conquest plans to invest further in its technology to support more robust plan analysis, streamline onboarding and plan creation, and develop tools for dynamic content generation.
“In periods of macro volatility, the need for a modern, comprehensive and flexible financial planning platform becomes even more pronounced,” said Jade Mandel, Managing Director at Growth Equity at Goldman Sachs Alternatives, who will join Conquest’s board. “We’re thrilled to partner with Conquest on their Series B as they further expand into the US and continue to empower financial institutions to provide best-in-class financial planning at scale.”
Conquest’s technology supports individuals across all life stages—borrowing, accumulation, or decumulation—by enabling advisors to deliver adaptable financial plans that account for life changes and extended lifespans. The company will also advance its efforts to broaden access to advice through a new offering, SAM Bytes. This feature allows advisors to remain engaged with self-directed investors seeking guidance on decisions such as debt management, investment account selection, or a first home purchase, fostering a sustained relationship.
“The era of inefficient and inaccurate trial-and-error-based financial planning is over,” said Dr. Mark Evans, CEO of Conquest Planning. “As investors are demanding greater personalization in all aspects of their financial lives, we’ve unlocked the power of automation and real-time intelligence to bring the advice industry into the modern age. Conquest makes it possible for investors at any stage of life to get the financial advice they deserve. We’re grateful to our partners for embracing our commitment to making high-quality advice more accessible to a broader range of families.”
Conquest has also enhanced its capabilities for advisors serving generationally wealthy families, investing in estate and legacy planning features. These solutions assist advisors in identifying planning gaps and opportunities, and provide proactive recommendations aligned with family legacy priorities.
Neil Underwood, General Partner at Canapi Ventures, stated, “Wealth management is a core growth driver for our 70+ bank LPs, where financial planning serves as a foundational pillar of the client relationship. Conquest’s experienced team has built a modern, configurable, and AI-powered platform that enables institutions and their advisors to deliver intelligent, personalized guidance across the full wealth spectrum. We’re proud to partner with Conquest as they bring planning-led advice to the forefront of the financial services industry.”
Conquest currently serves over 60 percent of the Canadian financial advisor market and is experiencing growing adoption in the U.S. and U.K. The company supports more than 1,000 financial services organizations, including RBC, Manulife, BNY Pershing, and Raymond James, and is approaching 1.5 million financial plans created on its platform.
“We’re excited to continue working with Conquest given that we have the same goal – to help advisors improve their efficiency and effectiveness in financial planning,” said Ainslie Simmonds, Executive Platform Owner, Wealth Service Platform for BNY. “Through the power of AI, Conquest allows advisors to spend less time with the data and more time interacting with their clients and we’re thrilled to continue to offer this capability to BNY’s clients through the Wove platform.”
