Clearco, a provider of non-dilutive growth capital, has launched Rolling Funding, a new solution designed to provide direct-to-consumer (DTC) e-commerce brands with continuous access to capital without the need for repeated applications or equity dilution.The introduction of Rolling Funding responds to expressed customer demand for more consistent access to capital and improved visibility into available financing. This new offering represents a shift from fixed funding models with static limits to a dynamic, usage-based capital approach.
Under the Rolling Funding model, as customers make weekly payments, their available capital capacity replenishes automatically in real time on a dollar-for-dollar basis. This eliminates the requirement for new funding applications and provides founders and finance teams with real-time visibility into their available and projected capacity via their Clearco dashboard. This aims to facilitate improved planning, faster reinvestment, and greater control during critical periods of business growth.
Olivier Grinda, COO at Clearco, stated, “Rolling Funding puts capital on autopilot. Leaders can move faster with more confidence and less friction.”
Designed for fast-scaling e-commerce operators, Rolling Funding is structured to align with operational business cycles, providing access to capital as needed for activities such as inventory restocking, campaign scaling, or preparation for peak seasons. Since its soft launch in late May, Clearco has approved millions in Rolling Funding capacity for e-commerce brands across various sectors, including beauty, lifestyle, and wellness. A majority of this approved capacity has already been deployed, with month-over-month originations continuing to increase.
Clearco, established in 2015, has deployed over $2.5 billion to more than 10,000 e-commerce brands across the United States. Its capital products are characterized by requiring no equity, personal guarantees, or collateral. Rolling Funding is currently available to eligible Clearco customers, with capacity approvals determined based on business performance and specific funding requirements.
