Clarity AI, a leading technology and AI firm in sustainability, has announced its acquisition of ecolytiq, a provider of in-app climate engagement solutions for financial institutions. This strategic move aims to reinforce Clarity AI’s position in the sustainability technology sector and expand its product portfolio, which serves institutional investors, global corporations, retail banks, and individual consumers.
ecolytiq’s platform specializes in analyzing real-time transaction data to quantify environmental footprints and deliver sustainability content, leveraging behavioral science for measurable impact. Its white-label solutions have been adopted by banks and financial institutions across Europe and other regions, engaging millions of consumers and business clients to foster climate-positive behavior. This reach has been significantly amplified through ecolytiq’s long-term strategic partnership with Visa, a global leader in digital payments. Following the acquisition, Visa has also become an investor and strategic partner of Clarity AI.
Rebeca Minguela, Founder and CEO of Clarity AI, stated, “This acquisition is more than a strategic move; it’s a declaration of intent. We are transforming sustainability insights into a catalyst for action. ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage consumers with data that drives meaningful change.”
David Lais, Co-Founder and Managing Director at ecolytiq, added, “ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action. The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioral science-based climate engagement technology with a world-class, AI-driven sustainability platform. Together, we’re accelerating the transition to a greener future—powered by the best available data and backed by purpose.”
Clarity AI has established itself as a leader in sustainability intelligence, recognized by Forrester as a Leading Provider. The company currently serves a direct network of clients managing approximately $70 trillion in assets, with its influence spanning institutional investors, corporates, and consumers globally. By integrating ecolytiq’s consumer-centric platform, Clarity AI not only strengthens its consumer engagement capabilities but also expands its reach as a comprehensive, technology-first sustainability provider. Clarity AI’s advanced data analytics capabilities are accessible to thousands of users through strategic partnerships with financial institutions such as BlackRock, BNP Paribas, Caceis, and SimCorp. ecolytiq is also a certified B Corporation.
Clarity AI leverages advanced technology and AI to provide data-driven environmental and social insights, supporting a flexible set of data solutions, insights, analytics capabilities, and tools used for portfolio management, corporate research and engagement, benchmarking, regulatory reporting, online banking, and e-commerce. ecolytiq enriches traditional banking apps with information to help individuals understand their environmental impact and provides personalized climate insights and actions to reduce their carbon footprint. Its partners include TSYS, Tink, HSBC, Piraeus, and Mashreq.
