Chimney, a provider of embedded financial tools, has launched its Property Intelligence platform at FinovateFall in New York City, designed to unify disparate property data for banks, credit unions, and fintechs to enhance home loan acquisition and retention.
The platform aims to transform fragmented property data into a cohesive growth engine, enabling institutions to compete more effectively with digital-first lenders. This development addresses a significant opportunity in the U.
S. housing market, where homeowners hold approximately $17.8 trillion in home equity, with $11.6 trillion considered “tappable.” However, only 0.41% of this available tappable equity was accessed in Q1 2025.
Property Intelligence is engineered to accelerate the loan closing process by half, save loan officers 5-10 hours per week, and potentially generate over $1 million in monthly balance sheet growth through targeted outreach.
Matthew Covi, CEO of Chimney, stated, “Financial institutions face three critical hurdles today: Access to fragmented data, the ability to Analyze and share insights across teams, and the capability to Act with real-time campaigns. Property Intelligence solves all three challenges with a complete, accurate property data layer that flows seamlessly into every team and every system, giving community banks and credit unions the same competitive advantages that digital-first lenders have perfected.”
The platform integrates real-time home values, equity insights, and mortgage details into existing CRM and core banking records. It also provides competitive intelligence to identify areas of market share loss and strategies for recovery. Features include predictive refinance and sell scores to highlight prospective clients, alongside automated campaigns that deliver personalized offers at opportune moments. By consolidating data across lending, marketing, business intelligence, and branch teams, Property Intelligence ensures consistent, accurate information throughout an institution.
Chimney has a track record of fintech innovation, serving more than 150 financial institutions and facilitating over 2,000 loan applications in 2024. The company has twice received the Finovate Best of Show award, first at FinovateSpring 2021 for its financial calculators, and again at FinovateFall 2023 for Chimney Home.
As part of the platform’s introduction, Chimney is offering qualified financial institutions a complimentary data analysis for up to 500 addresses. This analysis is intended to demonstrate the platform’s capacity to identify immediate lending opportunities within their existing customer base.
