Chime has launched its inaugural holiday campaign, “Bank Smarter This Season,” featuring actor Jason Momoa. The initiative aims to highlight how Chime’s financial tools can simplify banking during the busy holiday period.

The campaign positions Momoa as a narrator guiding viewers through common holiday experiences such as crowded stores and long lines, emphasizing the financial pressures of the season. Through this narrative, Chime illustrates how its suite of products assists members in managing their finances effectively, allowing them to focus on other aspects of the holidays.

Vineet Mehra, CMO at Chime, commented on the collaboration, stating that Momoa’s humor and heart contribute to the campaign’s message of celebrating daily progress and smarter banking. Momoa also expressed enthusiasm for the project, noting the fun in creating various characters and bringing the holiday energy to the screen, aligning with Chime’s mission to make financial tools more effective for individuals.

“Bank Smarter This Season” commenced on October 22, airing across national television, digital, social media, and streaming platforms. This campaign marks the initial phase of a broader creative series involving Jason Momoa.

Chime, a financial technology company, was established with the goal of providing helpful, easy, and free core banking services. The company offers a range of low-cost banking and payment solutions designed to meet the financial needs of everyday users. Chime’s business model is structured to align with member interests, facilitating financial progress for millions. Member deposits are FDIC-insured through The Bancorp Bank, N.

A. or Stride Bank, N.

A., Members FDIC, up to applicable limits.