Ceto has announced a strategic partnership with Vertice AI, integrating Vertice AI’s capabilities into the Ceto NOVA™ platform to enhance data intelligence for community banks and credit unions, fostering personalized growth and engagement.
For over three decades, Ceto has served as a strategic partner to community financial institutions, offering guidance on strategy, technology, and execution. The Ceto NOVA™ platform unifies human expertise, strategic insight, and software to facilitate decision-making and operational efficiency. The integration of Vertice AI within NOVA™ is set to refine Ceto’s intelligence framework, supporting more precise personalization and engagement strategies. As part of this evolution, Ceto is developing a new intelligence capability within the NOVA™ platform, internally named NOVA Vector™, which will translate Vertice AI-powered insights into predictive signals and actionable engagement strategies.
Vertice AI’s analytics capabilities will be directly embedded into the NOVA platform, providing Ceto clients with access to predictive insights within a unified experience. This integration allows financial institutions to apply these insights in alignment with their broader growth and relationship strategies, translating complex data into practical, personalized growth without increasing operational complexity.
Douglas Ceto, Jr., CEO at Ceto, stated, “Growth today requires more than just acquiring new members or customers; it requires building sustained, personalized relationships. This strategic partnership allows us to expand the Nova platform with powerful, proven technology from Vertice AI, giving our clients new ways to engage their audiences and support viable growth.”
Mitch Rutledge, CEO of Vertice AI, commented, “This integration reflects a desire for AI-powered tools that drive real growth and personalization, not added complexity. By embedding Vertice directly into Nova, we’re making data-driven engagement immediately actionable for Ceto’s clients. Together, we’re helping organizations turn complex data into clear insights that strengthen relationships and fuel smarter growth.”
This collaboration aims to enable community banks and credit unions to apply intelligence purposefully, supporting stronger engagement, informed decision-making, and sustainable growth within a competitive market.
Vertice AI specializes in AI-powered member growth solutions, leveraging predictive analytics to assist credit unions and community banks in making data-driven business decisions. By utilizing artificial intelligence and account holder data, Vertice AI delivers actionable, customer-centric insights designed to optimize marketing investments, deepen relationships, and achieve measurable growth. Vertice AI was recognized with the Best in Show award at Finovate Fall 2025 and received the ICBA ThinkTECH Banker’s Choice Award.
Established in 1994, Ceto is a strategic partner to community banks and credit unions, dedicated to enhancing profitability, performance, and long-term resilience. Over the past three decades, Ceto has supported more than 2,000 financial institutions across the United States and Canada, helping them navigate complexity, apply intelligence effectively, and foster community growth through a combination of strategic guidance, human expertise, and technology.
