Cenlar, a commercial bank and prominent mortgage loan subservicer, has introduced a new recapture program in collaboration with Ardley, a provider of borrower-level mortgage intelligence, designed to enhance client retention and strengthen homeowner relationships.
Cenlar’s new program aims to provide clients with a competitive advantage by leveraging data-driven insights to identify opportunities for engaging with homeowners. The initiative is designed to boost lender retention, improve portfolio performance, and foster stronger customer loyalty. Andrew Pohlmann, Senior Vice President of Business Development at Cenlar, stated, “Now more than ever our clients need a competitive edge. This market-responsive recapture program uses intelligence to pinpoint opportunities to engage with homeowners and retain the client’s business.”The Recapture Program offers several key benefits. Its Data Analytics component analyzes homeowner data to identify customers who may be looking to refinance. Real-Time Eligibility provides instant, personalized loan offers with live pricing, enabling the identification of eligible homeowners even amidst sudden rate shifts. Automated Engagement streamlines the application process by automating outreach through existing lender channels, such as email and text, with personalized links. Furthermore, the platform ensures Seamless Integration with existing Loan Origination Systems (LOS) and CRMs, functioning as an enhancement rather than a replacement for current tools.
Nate Den Herder, CEO of Ardley, commented on the collaboration: “Cenlar has long been a trusted leader in mortgage servicing, and we’re proud to support this new recapture initiative. By pairing Cenlar’s scale and servicing expertise with Ardley’s borrower-level intelligence, this program delivers meaningful value to clients and their homeowners.”In addition to this new program with Ardley, Cenlar continues to offer traditional recapture initiatives. These include dynamic, digital homeowner messaging, statement marketing, and call center agent prompts designed to inform customers about new loan offerings.
Cenlar, a federally chartered commercial bank headquartered in Ewing, New Jersey, specializes as a mortgage loan subservicer, managing millions of loans across all 50 states and U.
S. territories. Ardley Technologies, Inc. monitors over 5 million borrowers daily, has generated more than 50,000 automated applications, and reports an average 8x return on investment for lenders through its borrower-level eligibility intelligence.
