Zulie Venture Inc., operating as CellPay, has announced its acquisition of Tila Top Up, a rapidly growing prepaid and digital recharge platform, which will significantly expand CellPay’s merchant footprint with thousands of new retail locations nationwide and accelerate its mission to provide essential wireless and digital payment services to underserved and cash-preferred consumers.
CellPay, founded in 2016, has established itself as a prominent payment technology partner within the prepaid and wireless industry. It serves convenience stores, neighborhood retailers, and millions of customers who rely on its payment solutions daily. The acquisition aims to enhance this network and service offering.
Parvez Jasani, CEO and Founder of CellPay, stated, “Our mission has always been simple: serve the underserved. By bringing Tila Top Up into the CellPay family, we’re strengthening the small retailers who act as lifelines in their neighborhoods—enabling better access, greater choice, and more financial freedom for millions of people.”
The acquisition offers immediate benefits to merchants, including wider product availability, improved margins, faster reporting, and enhanced analytics, alongside access to CellPay’s retailer support team. CellPay plans to integrate Tila Top Up partners into its expanding fintech ecosystem, which will include enhanced store dashboards, an expanded gift card catalog, international top-up services, and the introduction of crypto-enabled payment capabilities.
John Lim, Chief Operating Officer of CellPay, commented on the integration, stating, “We’re excited to welcome Tila’s retailers, partners, and talented team members into the CellPay organization. Together, we’re combining our strengths and expanding our reach into neighborhoods that need better financial access the most. We are committed to providing merchants with the technology, economics, and support that help small retailers grow stronger businesses and serve their communities with confidence.”
Looking ahead, CellPay intends to continue expanding its national retail distribution through 2026 and introduce new fintech products specifically designed for underserved households. This includes single parents requiring last-minute wireless top-ups, immigrant workers supporting families abroad, and customers without access to traditional banking services.
Zulie Venture Inc., operating as CellPay, is recognized as a leading U.
S. platform for prepaid payments, wireless recharge, and digital gift cards. It serves tens of thousands of retailers and millions of consumers across the country with integrations to over 80,000 billers. CellPay’s operations are focused on financial inclusion by providing secure, fast, and affordable digital payment solutions that support small retailers and underserved communities.
