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CareScout Acquires Seniorly for $15 Million to Expand Senior Living Technology Platform

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CareScout, a subsidiary of Genworth, has finalized its acquisition of Seniorly, Inc., a technology platform and advisor network for senior living resources. The transaction, valued at approximately $15 million, was funded from Genworth’s existing holding company cash and aims to enhance CareScout’s direct-to-consumer services and expedite its strategy for long-term care solutions. Over the coming months, Seniorly’s operations, including its advisor network and partners, will integrate into the CareScout platform. This move is designed to strengthen CareScout’s capabilities in assisting families with understanding, finding, and financing long-term care. Seniorly operates a technology platform and advisor network that connects families with senior living communities and various resources. CareScout, a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW), is dedicated to helping older adults and their families navigate the aging process and locate quality care. The company’s mission involves creating an integrated ecosystem of care and funding solutions.

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