William Mills Agency, a public relations and marketing firm specializing in fintech, has been chosen by Business Alliance Financial Services (BAFS) to provide public relations services.
Monroe, La.-based BAFS is a provider of commercial lending technology and services that serves community banks and credit unions nationwide. The company aims to help financial institutions originate, manage, and scale commercial loan portfolios through its proprietary BLAST® platform and operational expertise. BAFS supports the full commercial lending lifecycle, offering flexible engagement models that include technology, staffing support, or a combination of both. This approach is designed to enhance commercial lending capacity, strengthen compliance readiness, and improve portfolio visibility for institutions without overextending internal teams.
William Mills Agency will support BAFS with strategic public relations, media relations, and industry positioning. The collaboration will emphasize commercial lending growth, operational efficiency, and the evolving needs of community banks and credit unions.
William Mills, CEO of William Mills Agency, stated, “BAFS delivers a rare combination of real-world commercial lending experience and purpose-built technology to the market. Its focus to help community institutions grow sustainably aligns closely with our mission to support organizations that strengthen the financial services ecosystem. We look forward to elevating BAFS’ story and thought leadership across the industry.”
Richard Guillot, CFP®, president and CEO of BAFS, commented, “Clear, consistent communication is essential as community financial institutions look to expand into more complex areas like commercial lending. William Mills Agency understands our market, our clients, and the regulatory environment in which we operate. We value their experience and look forward to a long partnership as we grow and support institutions nationwide.”
BAFS provides commercial loan processing, servicing, training, and consulting. The BLAST® system supports the full loan lifecycle from origination to servicing, featuring intuitive workflows, real-time reporting, and audit-ready compliance. The company’s team, comprising former bankers, credit officers, and technologists, contributes decades of experience to client engagements.
