Boot Barn Holdings, Inc., encompassing Boot Barn, Sheplers, and Country Outfitter, has announced the extension of its exclusive multi-year partnership with Affirm, continuing to provide flexible payment options for customers shopping online and at its over 450 retail locations nationwide.
The renewed agreement deepens the existing collaboration between the two companies. Customers across Boot Barn, Sheplers, and Country Outfitter can continue to utilize Affirm to pay for their purchases over time. The process is designed for simplicity: online shoppers select Affirm at checkout, while in-store customers initiate the process via the Affirm app by searching for “Boot Barn” and tapping “Shop in Store.” Following a quick eligibility check, approved consumers are offered customized biweekly or monthly payment plans, which can start at 0% APR and extend up to 24 months. Affirm maintains its policy of never charging late or hidden fees.
Jon Kosoff, Chief Digital Officer at Boot Barn, highlighted the importance of a seamless shopping experience and flexible payment options for their customers. He stated, “Given the success of our partnership with Affirm — particularly their ability to offer a range of plans tailored to our consumers’ needs, including longer-term options — extending the relationship was a natural next step. We’re excited to continue giving our consumers greater control, clarity, and convenience at checkout.”
Pat Suh, SVP of Revenue at Affirm, commented on the extended partnership, noting it reflects the “long-term trust we’ve built together.” Suh added, “Boot Barn’s customers value quality, authenticity, and transparency — and that’s exactly what Affirm delivers. By never charging late fees, hidden fees, or compounding interest, we’re proud to offer a smarter way to pay over time that meets them wherever they are — online or in-store.”
Boot Barn operates as the nation’s leading lifestyle retailer specializing in western and work-related footwear, apparel, and accessories for men, women, and children. The company currently manages 474 stores across 49 U.S. states and maintains a robust e-commerce presence through www.bootbarn.com, www.sheplers.com, and www.countryoutfitter.com.
Affirm, a payment network, aims to deliver financial products built on trust and transparency. It supports consumers in responsible spending and provides businesses with tools for growth. Affirm is utilized by approximately 360,000 retail partners globally, including companies such as REVOLVE, StockX, DICK’S Sporting Goods, and Stitch Fix. Payment options through Affirm are subject to an eligibility check and provided by various lending partners; terms depend on purchase amount, and a down payment may be required. Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.
