Similarweb’s alternative digital metrics are now accessible to investors through Data Entitlements within {ALTD }, Bloomberg’s Alternative Data Analytics Platform on the Bloomberg Terminal, aiming to provide near real-time actionable insights for investment decisions.

Similarweb, which provides essential web and app data, analytics, and insights to businesses, has been selected by Bloomberg as a premium alternative data provider. This integration allows {ALTD } clients to access timely data analytics on public and private company performance, complementing traditional market data, broker research, estimates, and news.

According to Benjamin Seror, Chief Product Officer and cofounder of Similarweb, this inclusion introduces Bloomberg customers to Similarweb’s data and enables joint customers to view relevant digital signals on company performance alongside other metrics directly on the Bloomberg Terminal. Customers with a Similarweb account gain access to a broader spectrum of digital signals beyond traffic, including unique visitors, average visit duration, bounce rate, and page views, offering a more comprehensive view of digital performance.

This enhanced data supports advanced use cases such as faster KPI nowcasting, deeper company and peer benchmarking, and the timely identification of performance inflection points prior to earnings releases. The seamless integration ensures that entitled alternative data analytics flows through Bloomberg’s analytical tools for company financials, broker estimates, news, and charts on the Terminal, facilitating comparisons with traditional KPIs in near real-time.

Richard Lai, Global Head of Alternative Data at Bloomberg, noted that clients are continuously seeking faster and more predictive signals, especially in current volatile markets. He emphasized that online momentum is a significant non-financial indicator of customer growth and company success, making Similarweb’s premium data a valuable addition to the multi-dimensional view of company performance offered by Data Entitlements in {ALTD }. He added that embedding these premium metrics directly into the investment research workflow assists clients in identifying inflections earlier and making better-informed decisions with higher conviction.