Bealls Inc., a privately held retail corporation with over 660 stores across the United States, has announced a new in-store payments integration with Flexa, a digital payments provider. This initiative positions Bealls Inc. as the first national retailer to accept digital currencies from any crypto wallet app across more than a dozen blockchains simultaneously.
Guests will be able to pay using popular digital currencies across bealls, Bealls Florida, and Home Centric banners. The payment options support a range of assets, from stablecoins to meme coins, and include specific cryptocurrencies such as bitcoin, ether, and USDC. This announcement coincides with Bealls Inc.’s 110th anniversary, reflecting the company’s sustained investment in technological advancements, including in-store kiosks and online shopping.
Flexa, which specializes in pure-digital payments, provides tools for commerce. The new integration utilizes Flexa Payments, an all-in-one solution designed to offer merchants like Bealls Inc. a fast and flexible way to accept over 99 digital currencies from more than 300 digital currency wallets. Flexa Payments integrates directly with existing retail systems, supporting mobile, in-app, and in-store transactions with sub-second speeds and automatic updates for new currencies and wallet apps.
Trevor Filter, co-founder of Flexa, commented on the partnership, stating, “The retail legacy that Bealls has built over the last 110 years is simply incredible, and it’s no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen.” Matt Beall, Chairman & CEO of Bealls Inc., added, “Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.”The collaboration reflects a growing trend in retail, with approximately 28% of American adults, or about 65 million people, owning cryptocurrency as of early 2025. This figure continues to rise as consumers seek new payment methods. For Flexa, the partnership expands its brick-and-mortar retail presence, reinforcing its objective to make digital payments universally accepted and as seamless as traditional card or mobile wallet transactions. Bealls Inc. has been headquartered in Bradenton, Florida, since 1915 and operates in 22 states.
