Spiral, a platform specializing in personalized banking experiences, has announced a partnership with Bank of Guam, a leading financial institution in Guam and the Western Pacific, to enhance deposit growth, customer retention, and community engagement through digital tools.
The collaboration will enable Bank of Guam to offer innovative digital experiences that allow customers to effortlessly save for financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes. This initiative addresses the broader challenge of personal savings, which currently remains below 4% on average for many Americans.
Through Spiral’s Savings Center, Bank of Guam’s customers will be able to build savings automatically using personalized, gamified experiences, including Automatic Savings and goal tracking. These tools are designed to help customers achieve various objectives such as buying a home, starting a business, purchasing a car, or saving for travel, making the savings process more engaging.
Additionally, the partnership will allow customers to transform everyday purchases into savings and community impact by automatically rounding up transactions and directing the spare change towards their financial goals or favorite charitable causes. A new Giving Center will provide capabilities for customers to donate directly from their banking accounts, create personalized portfolios of causes, track their charitable impact, and receive donation reports for tax purposes.
Lesley Leon Guerrero, Senior Vice President and Chief Experience Officer at Bank of Guam, stated, “With Spiral, our customers can reach their dreams while giving back to the causes they love—turning everyday banking into a force for good benefiting their families and our community.” The integration of Spiral will also help Bank of Guam drive awareness and digital donations to local nonprofits, attract more nonprofit businesses, and facilitate positive change through fundraising campaigns, donation matching, and community-wide events. This aligns with the bank’s long-standing Financial Empowerment Program, which provides financial knowledge to students, working adults, and underserved communities.
Shawn Melamed, CEO and Founder of Spiral, commented, “Bank of Guam is leading the way in helping customers save more and make a difference. We’re proud to empower more banks to grow deposits, deepen relationships, and become the primary institution in their communities.” Spiral’s solutions are designed for seamless integration with leading digital banking providers and core systems.
Headquartered in New York City, Spiral is an award-winning platform trusted by numerous banks and credit unions to enhance deposit growth and retention. Bank of Guam has served the region since 1972, focusing on community development and financial inclusion.
