Atomic, a leader in embedded financial connectivity, has launched PayDirect, a new service designed to allow consumers to view, manage, and pay bills directly from their bank or fintech application. This development aims to provide greater clarity and control over bill management for account holders.
PayDirect enables users to securely connect to various service providers, such as internet or mobile companies, and review upcoming bills alongside their account balances. Within the banking app, users can initiate payments directly to these merchants or billers using either ACH or card, eliminating the need to switch between different apps or websites.
Atomic developed PayDirect based on an analysis of its payment-switching data, which revealed that nearly 20% of all payment switches occur within two days of a bill’s due date. This figure increases to 40% for mobile and internet bills due within five days. The company noted that consumers often rely on their banking app to determine how and when to pay, making the integration of bill management a natural extension of existing user behavior.
Jordan Wright, CEO and Co-founder of Atomic, stated, “We designed PayDirect to meet people where they already are—checking their balance and deciding how to pay a bill. It gives them a simple, secure way to submit payments from a place they trust. And because it’s built on the same infrastructure as the rest of the Atomic platform, it creates a seamless path toward a fully connected payments hub experience.”
The service is intended to alleviate financial stress by allowing users to make payments directly from their banking app, helping them maintain control, avoid late fees, and support their financial progress. For financial institutions and fintechs, PayDirect offers opportunities to introduce supplementary services such as cash advances, credit line access, or payment flexibility, which can enhance customer trust and retention.
For financial institutions and fintechs, PayDirect aims to increase user engagement and loyalty by providing support at critical points in bill and money management. The service will initially launch with mobile and internet providers, allowing banks and fintechs to assist customers during key bill payment windows with real-time, actionable support.
Atomic is a market leader in embedded financial connectivity, serving over 195 financial institutions and fintech firms, including 9 of the top 10 financial institutions and 12 of the top 20 fintechs. The company, which initially launched with a direct deposit switching solution, has expanded its offerings to a connected suite that helps users manage payments through products like payment method updating, and bill and subscription management.
