Apex Fintech Solutions Inc. has announced a collaboration with Coinbase, through Coinbase Capital Markets Corp., to integrate stock and ETF trading capabilities into Coinbase’s platform, enabling users to manage both traditional securities and cryptocurrency holdings within a single, unified experience.
This collaboration leverages Apex’s comprehensive clearing, custody, and execution services for equities, aligning with Apex’s mission to support fintech innovators in broadening their platforms to include diverse asset classes. The integration provides the digital, cloud-native investing experience that cryptocurrency customers expect when expanding beyond digital assets.
Bill Capuzzi, CEO of Apex Fintech Solutions, stated, “This collaboration with Coinbase is about making investing accessible to everyone through technology—that’s our core mission. By powering their equities trading infrastructure, we’re helping millions of users manage both stocks and crypto in one place, on a platform they trust.”
Liz Martin, Vice President, Markets at Coinbase, commented, “Stock trading on Coinbase is a major milestone that bridges traditional and digital assets into a single, seamless platform. With Apex’s infrastructure supporting our equities trading capabilities, we’re enabling users to diversify their portfolios, react instantly to market changes, and embrace the future of finance—all within one trusted app.”
The integration utilizes Apex’s cloud-native AscendOS™ platform. This platform features intelligent automations, straight-through processing, and flexible APIs, allowing Coinbase to deliver the real-time, seamless experience demanded by modern investors. A notable feature of this integration is the ability for users to leverage the value of their entire Coinbase relationship, including dollars, crypto, and other assets, to purchase securities in real-time, bypassing traditional fund transfer waiting periods.
Apex provides Coinbase with a comprehensive suite of services, including high-performance trade execution across U.
S. equity markets, robust clearing, settlement, and custody to manage backend requirements, modern APIs and SDKs to accelerate deployment and streamline integration, and digital account opening and funding capabilities for rapid trading initiation.
This partnership illustrates how cryptocurrency platforms can use Apex’s infrastructure to attract and retain investors by offering multiple asset classes within one platform. Apex’s technology currently supports over $235 billion in assets and serves more than 200 fintech companies.
