Selene Finance LP has announced the launch of the initial phase of Selene Cares+™, a new borrower assistance campaign designed to enhance communication, improve clarity, and provide customers with accessible, educational information to navigate their financial situations.
The first phase of Selene Cares+™ focuses on digital outbound communications, offering borrowers 24/7/365 access to educational and informative content. These on-demand resources, including materials to watch, listen, read, and learn, allow customers to engage at their own pace and revisit information as needed to better understand their options. By leveraging modern digital channels, Selene aims to deliver consistent messaging, targeted outreach, and timely information tailored to individual borrower circumstances, reducing uncertainty and improving comprehension.
Joe Davila, Chief Executive Officer of Selene Holdings, emphasized the program’s intent: “Borrowers are often overwhelmed during periods of financial stress, and confusion or lack of information can become a barrier to meaningful engagement. Selene Cares+ reflects our commitment to meeting customers where they are, with clarity, empathy, and transparency. This program is about creating confidence through understanding and ensuring borrowers know we are here to help.”
Central to Selene Cares+™ is a new digital experience that extends beyond traditional servicing communications. Each outreach incorporates customized microsites and content, such as animated videos and educational modules, developed to guide borrowers through relevant topics. The engagement with this content is measurable and subject to continuous refinement to ensure its effectiveness and relevance.
Douglas Whittemore, Chief Strategy and Growth Officer of Selene, highlighted the program’s innovative approach: “I’ve helped build borrower communication programs before, but Selene Cares+ takes this concept to an entirely new level. This isn’t about sending messages—it’s about breaking down barriers to communication and addressing the negative perceptions that sometimes prevent borrowers from engaging. By giving borrowers the ability to learn on their own terms, through intuitive digital experiences, we create a more informative and comfortable path for them to reach out when they’re ready to take the next step.”
The campaign is structured to deliver a continuous flow of educational materials, ensuring borrowers receive clear, consistent information over time. As borrowers engage with the platform to address their situations, the digital experience prepares them for productive conversations with Selene’s customer support teams. Jocelyn Martin-Leano, President of Selene, noted, “Selene Cares+ reinforces our philosophy that better outcomes start with better communication. By delivering consistent, direct, and easy-to-understand information, we are building trust and setting the stage for more meaningful engagement with our customers.” Future phases of Selene Cares+™ are planned to expand content, personalization, communication channels, and self-service capabilities.
Selene Finance LP, a specialty mortgage servicer, focuses on compliant and borrower-centric servicing solutions, utilizing innovation and data-driven strategies to engage borrowers through complex financial situations.
